IMARC Group’s report titled “Deodorants Market Report by Product Type (Sprays, Roll-On, Creams, Gels, Wipes, Sticks, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores, and Others), Packaging Type (Metal, Plastic, and Others), and Region 2025-2033”, The global deodorants market size reached USD 29.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 42.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.69% during 2025-2033.
Factors Affecting the Growth of the Deodorants Industry:
- The Rise of Natural and Organic Deodorants:
Natural deodorants surge in popularity as 2024 dawns. Consumers embrace safer alternatives, eschewing traditional formulas for plant-based options. Essential oils and botanical extracts are on a fragrant mission—transforming armpits nationwide. This refreshing shift towards cleaner personal care banishes harmful chemicals from our routines. Harnessing nature's gifts, they fight odor while keeping you feeling fabulous and fresh. Embrace the aroma revolution; it's time to stay naturally confident! - The Growing Popularity of Gender-Neutral Products:
In 2024, deodorants are becoming less focused on being "for men" or "for women." Many people, especially younger ones, like products that anyone can use. Brands are making deodorants that work for everyone, no matter their gender.
- The Role of Technology:
Technology is making deodorants smarter in 2024. Some deodorants come with sensors to give tips on how to use them better. Others use advanced formulas to last longer and fight odors more effectively.
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Leading Companies Operating in the Global Deodorants Industry:
- Adidas AG
- Avon Products Inc. (Natura & Co.)
- Beiersdorf AG (maxingvest ag)
- Cavinkare Private Limited
- Church & Dwight Co. Inc.
- Colgate-Palmolive Company
- Estée Lauder Companies
- Godrej Consumer Products Limited
- Henkel AG & Co. KGaA
- Lion Corporation
- L'Oréal
- The Procter & Gamble Company
- Unilever Plc
Deodorants Market Report Segmentation:
Breakup by Product Type:
- Sprays
- Roll-On
- Creams
- Gels
- Wipes
- Sticks
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies
- Online Stores
- Others
Breakup by Packaging Type:
- Metal
- Plastic
- Others
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Deodorant Market Trends:
Natural ingredients, gender-neutral options, and cutting-edge tech define 2024's deodorant landscape. This year's market embraces eco-friendly formulas, inclusive branding, and innovative application methods. People want deodorants that work well and match their values. Expect to see more creative ideas in how deodorants are made, packaged, and used.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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