Learn how user journeys and marketing funnels drive conversions. Optimise every stage to boost sales, engagement, and customer loyalty.
Your Marketing Funnel: A Simple Map to More Sales
This article explains how businesses can use user journeys and marketing funnels to better understand customer behaviour and drive more sales. It highlights the difference between journeys (emotions and touchpoints) and funnels (numbers and stages), while showing how both work together to reveal what attracts customers, what keeps them engaged, and what converts them into loyal buyers. With practical tips, tools, and examples, the article guides marketers on optimising awareness, interest, decision-making, purchase, and post-purchase stages for long-term growth.
by Saikat Bhattacharjee
