World Cup Tickets: Host City Monterrey Renews SEVN as Exclusive Media Rights Partner
World Cup Tickets: He media rights and distribution activity, today announced it has secured exclusive live transmission, VOD, digital syndication, and in-stadium television activation rights for the Monterrey Folklores FIFA 2026 Match, taking place January 17, 2026, at Estadio Monterrey, home of Liga MX, including the Rayadas & Rayadas.
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The teamwork marks the first live football event that will highpoint legends of the game who have excelled on behalf of their club and national teams. In September 2024, Monterrey became the first host city to stage a Legends Match, when global icons including Carless Payola, Andrea Pirlo,
John Terry and Didier Drogba took to the terrain. SEVN Worldwide served as the media rights activity of record for this global football occasion that was widely praised and documented for its production value, reach, and innovation. Broadcast production and delivery of the prior Legends Match at Estadio.
FIFA 2026 Tickets: Monterrey Strengthens Global Football Presence Ahead of World Cup
Monterrey remained led by Televisa via TUDN and VIX and augmented throughout Mexico, the United States, and globally by major newscasters including Multimedia, BEIN Sports, Fox Deportes, DirecTV Latin America, and the FIFA World Cup 2026. Through companies with Meta and Twitch, SEVN linked generations of football fandom.
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Bringing the folklore of the game to life for digital-native spectators who have learned about it through family heritage, flowing culture, and the global popularity of EA FC. This rights package integrates high-class live and VOD content with dynamic pre- and post-match software design, creating a powerful stage.
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For partners to engage fans at scale and collect meaningful first-party visions, said Greg Boboli, Founder & CEO, SEVN. Inside the site, we are extending that experience, offering new ways for admirers and sponsors to connect crossways every device. Collaborating with SEVN lets us deliver the Legends Match to fans worldwide.
FIFA World Cup Tickets: SEVN Secures Exclusive Broadcast Rights for Monterrey Legends Match FIFA 2026
With cutting-edge delivery and sponsor experiences that match the enthusiasm on the field, said Alejandro Hutt, Host City Manager, Monterrey. Their proven presentation and forward-thinking use of AI and new technologies lead to expanding the commercial and fan value of our intellectual property.
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As anticipation builds to 2026, the inventory of premium football content of this caliber remains very limited and in exceptionally high demand. Next, the tremendous success of last year is the Legends Match, which drew more than 35,000 fans to Estadio Monterrey and attained standout viewership.
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Across multiple transmission and streaming platforms, SEVN and Host City Monterrey are already fielding strong attention from networks throughout North America and outside. The renewed rights package positions Monterrey as a key entry for global broadcasters, brands, and digital publishers.
Football World Cup 2026 Tickets: Digital Partnerships Elevate Monterrey’s Role in FIFA 2026 Fan Engagement
Eager to capture the energy of the world, is most anticipated generous event is before it kicks off. The Monterrey Host Group is responsible for organizing and delivering excellent experiences as part of the FIFA World Cup 2026. Its legacy program is designed to leave a lasting social, cultural, and health impact on local and global communities.
In a major development that underscores Monterrey’s growing influence as a global football hub, SEVN Worldwide, the media rights and distribution agency, has announced that it has secured exclusive live broadcast, VOD, digital syndication, and in-stadium media activation rights for the Monterrey Legends Match.
Scheduled for January 17, 2026, at Estadio Monterrey, home to Liga MX powerhouses Rayadas and Rayadas. This landmark partnership marks a significant step toward enhancing football’s digital reach and global fan engagement in the lead-up to the FIFA World Cup 2026, which will be jointly hosted by Mexico, the United States, and Canada.
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1. What partnership has Monterrey renewed ahead of the FIFA World Cup 2026?
Monterrey has renewed its partnership with SEVN Worldwide as the exclusive media rights and distribution partner for the upcoming Monterrey Legends Match and related World Cup events.
2. What rights does SEVN hold for the Monterrey Legends Match FIFA 2026?
SEVN has secured exclusive live broadcast, VOD, digital syndication, and in-stadium television activation rights for the Monterrey Legends Match at Estadio Monterrey.
3. When and where will the Monterrey Legends Match Football World Cup 2026 take place?
The match will be held on January 17, 2026, at Estadio Monterrey, home to Liga MX’s Rayadas and Rayados.
4. Why is this partnership important for Monterrey ahead of FIFA 2026?
This collaboration boosts Monterrey’s global football presence and strengthens its role as a key digital and broadcast hub leading up to the FIFA World Cup 2026.
5. How can fans buy World Cup Tickets?
Fans can secure World Cup Tickets through platforms like eTicketing.co.
