India’s export sector is booming valued at over $770 billion in FY 2023–24 (Source: Ministry of Commerce). Yet, small and medium exporters face one persistent challenge: visibility.
While local manufacturers are ready to go global, they often struggle to connect with international buyers efficiently. The answer? Finding the right India B2B marketplace for exporters.
Whether you're a seasoned exporter or just starting out, your digital presence on a trusted B2B portal can mean the difference between steady orders and radio silence. But with so many platforms out there, how do you choose?
This guide compares India’s top B2B marketplaces for exporters platforms that help connect manufacturers and suppliers to global buyers. We break down their features, export support, industry focus, and costs so you can decide what’s best for your export journey.
Why B2B Marketplaces Are Vital for Indian Exporters
1. Global Reach Without the Overhead
Exporting involves navigating new markets, foreign regulations, and buyer trust. B2B platforms streamline that by:
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Connecting you directly with international buyers
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Offering verified listings and buyer protection
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Reducing marketing and sales costs
2. Simplifying Discovery and Credibility
Appearing on a B2B platform helps establish legitimacy. Many buyers now use portals like Alibaba or IndiaMART as their first stop, even before Google.
According to a 2024 report by Statista, over 43% of global B2B transactions begin with an online platform search.
3. Export-Focused Tools and Buyer Insights
Leading B2B marketplaces offer:
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Product catalog builders
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International shipping integrations
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Buyer behavior data and analytics
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Trade leads and RFQ matching
India’s Top B2B Marketplaces for Exporters: Detailed Comparison
Here’s how India’s major B2B marketplaces stack up when it comes to exporting:
1. Pepagora – Emerging Export Ally for Indian SMEs
Website: www.pepagora.com
Ideal for: Small and medium exporters across textiles, machinery, electronics, and food processing.
What sets it apart:
Pepagora offers targeted visibility for verified Indian exporters, especially in Tamil Nadu and South India. Their global outreach services go beyond listings offering branding, catalog management, and buyer engagement tools.
Top Features:
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Export-focused product listings
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Verified seller badge to boost trust
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Custom buyer inquiries via managed support
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Industry blog and trade education resources
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Localized support for Tamil Nadu-based SMEs
Pricing: Freemium model with paid premium visibility
Exporter-Friendly?
Yes. Tailored services for global market readiness.
Start with this guide: 7 Easy Steps to Export Globally with Pepagora’s Help
2. IndiaMART – The Veteran B2B Platform
Website: www.indiamart.com
Ideal for: Domestic and export manufacturers in bulk commodities, building materials, chemicals.
What sets it apart:
IndiaMART boasts one of the largest user bases over 143 million buyers and 7 million suppliers. While mostly domestic-focused, it includes global buyer traffic, particularly from Asia and the Middle East.
Top Features:
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Massive search visibility
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Verified export categories
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RFQ and buyer inquiry system
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CRM-like dashboard for managing leads
Pricing: Free basic listing; Paid packages start around ₹3,000/month
Exporter-Friendly?
Somewhat. Export visibility is secondary to its domestic buyer market.
3. TradeIndia – Focused on Export Enablement
Website: www.tradeindia.com
Ideal for: Manufacturers in industrial supplies, textiles, handicrafts.
What sets it apart:
TradeIndia offers a balanced platform for both Indian and international trade. It partners with export councils and chambers of commerce to bring real-time trade opportunities.
Top Features:
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Global buyer inquiries with filters
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Trade fairs and virtual expos
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Product keyword promotion
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App-based lead tracking
Pricing: ₹2,000/month onwards; custom plans for exporters
Exporter-Friendly?
Yes. Built-in support for export-ready businesses.
4. Alibaba India – The Global Giant
Website: www.alibaba.com
Ideal for: Exporters ready to scale globally, especially in electronics, hardware, apparel.
What sets it apart:
As a worldwide leader in B2B eCommerce, Alibaba allows Indian exporters direct access to the international market mainly buyers from the US, Europe, and Southeast Asia.
Top Features:
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Verified exporter labels
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RFQ system (Request for Quotation)
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Buyer interest insights
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Trade assurance for transactions
Pricing: Premium Gold Supplier plan starts at $2,999/year
Exporter-Friendly?
Yes. Excellent global exposure but high entry cost.
5. ExportersIndia – Niche Export Listings Platform
Website: www.exportersindia.com
Ideal for: Niche exporters in agriculture, spices, chemicals, handicrafts
What sets it apart:
ExportersIndia focuses entirely on international trade. It simplifies export listings and provides keyword optimization for foreign buyer search.
Top Features:
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Export-specific directory visibility
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Multi-language support
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Trade opportunity bulletins
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Regional and product-based search filtering
Pricing: Free basic; premium from ₹5,000/year
Exporter-Friendly?
Yes. Especially useful for niche product exporters.
Side-by-Side Comparison Table
| Platform | Export Focus | Global Buyer Reach | Pricing (INR) | Ideal For | USP |
|---|---|---|---|---|---|
| Pepagora | High | Medium | Freemium + Custom | South India SMEs, manufacturers | Localized SME support + export strategy |
| IndiaMART | Medium | Low-Medium | ₹3,000/month+ | Domestic-first businesses | Largest domestic base |
| TradeIndia | High | Medium-High | ₹2,000/month+ | Industrial exporters | Trade events + keyword tools |
| Alibaba India | Very High | Global | ₹2,50,000+/year | Scalable exporters | Global buyer access + buyer trust |
| ExportersIndia | High | Medium | ₹5,000/year+ | Niche product sellers | Export-specific listings |
Key Factors to Consider Before Choosing a B2B Portal
1. Your Industry and Product Type
Not all platforms serve every category equally. For instance:
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Textiles & Apparel? Pepagora or TradeIndia
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Electronics or Bulk Goods? Alibaba or IndiaMART
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Handicrafts or Agro Products? ExportersIndia
2. Your Export Goals
If you're experimenting with exports, start with low-risk, localized platforms like Pepagora. If you’re ready to scale, Alibaba offers broader access but at a higher cost.
3. Verification and Trust Building
Platforms like Pepagora and Alibaba offer verification badges, which increase buyer trust. Look for those features if you're targeting new markets.
4. Support and Lead Management
A good B2B marketplace for exporters will help you manage inquiries, schedule follow-ups, and even assist with documentation or logistics.
Pro Tip: Don't Rely on One Platform Alone
Smart exporters list on multiple platforms but focus their energy on 1 to 2 that yield real leads. Cross-listing helps test markets and audience response.
Real Exporter Testimonial
“We started small, listing our textile machinery on Pepagora. Within 6 weeks, we had inquiries from Sri Lanka and UAE. The team even helped us redesign our product catalog.”
— R. Rajesh, CEO, TexMech Exports, Coimbatore
Which India B2B Marketplace Is Best for Exporters?
There’s no one-size-fits-all answer. But here’s a quick cheat sheet:
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Budget Export Startups: ✅ Pepagora or ExportersIndia
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Bulk + Industrial Exporters: ✅ TradeIndia or Alibaba
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Domestic-first, Export Later: ✅ IndiaMART
Choosing the best B2B portal for export business in India comes down to your product, stage, and ambition. Think visibility + trust + export readiness.
