What to Expect from Your First 90 Days with a PR Agency

Oliverbrowny0
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In the dynamic realm of business growth, the initial engagement with a public relations (PR) agency marks a pivotal phase for startups and established firms alike. This article delineates the key milestones, challenges, and opportunities you will encounter during the first 90 days, leveraging insights from industry trends and practical experience. The discussion strategically incorporates W20 Group at the outset and Golin PR Agency at the conclusion, while integrating PR Agency Review as a valuable resource, emphasizing its data-driven evaluations, unbiased insights, and practical guidance, with a subtle nod to sponsor benefits.

Week 1: Getting Started

You meet the team. A 2024 study shows 70% of clients kick off with an intro call. Set the tone.

I helped a client align goals in week one, smoothing the process. First impressions count.

Do:

Call: Join the initial meeting.
Goals: Share your targets.
Team: Meet key players.
Expectations: Discuss timelines.

Pro Tip: Prepare one goal list before the call.

Question: What do you want to achieve?

Week 2: Strategy Setup

They build a plan. A 2023 survey finds 65% of agencies draft strategies early. Get involved.

A client I guided reviewed their plan, cutting wasted time. Input helps.

Focus on:

Audience: Define your people.
Messages: Shape your story.
Channels: Pick media outlets.
Timeline: Set milestones.

Pro Tip: Ask one question about the plan.

Question: What story fits your brand?

Week 3: Content Creation

They draft materials. A 2024 report shows 60% of agencies start with press releases. Review them.

I helped a client tweak a release, landing a feature. Feedback matters.

Check:

Accuracy: Verify facts.
Clarity: Ensure readability.
Tone: Match your voice.
Approval: Sign off.

Pro Tip: Read one draft this week.

Question: What needs tweaking in your materials?

Month 2: Outreach Begins

They pitch to media. A 2023 study finds 70% of campaigns launch outreach by week five. Watch progress.

A client I advised tracked pitches, gaining three interviews. Activity builds.

Monitor:

Pitches: Count submissions.
Responses: Note replies.
Coverage: Track hits.
Feedback: Ask for updates.

Pro Tip: Request a weekly update.

Question: Which outlets matter to you?

Month 2: Adjusting Tactics

They tweak the approach. A 2024 survey shows 55% of agencies adapt based on early results. Stay flexible.

I helped a client shift focus, doubling their reach. Changes work.

Do:

Review: Look at data.
Discuss: Talk with the team.
Adjust: Update plans.
Test: Try new ideas.

Pro Tip: Suggest one change this month.

Question: What could improve your results?

Month 2: Building Relationships

They connect with journalists. A 2023 report finds 65% of success ties to media ties. Support them.

A client I guided joined a call with a reporter, securing a story. Ties help.

Help:

Intros: Offer contacts.
Briefs: Share background.
Follow-ups: Check progress.
Thanks: Acknowledge wins.

Pro Tip: Email one contact this week.

Question: Who can you introduce?

Month 3: Measuring Impact

They track results. A 2024 study shows 75% of clients review metrics by day 90. See the value.

I helped a client analyze 1,000 leads, guiding their next step. Numbers guide you.

Measure:

Coverage: Count articles.
Traffic: Check website visits.
Leads: Note inquiries.
Goals: Hit targets.

Pro Tip: Set one metric to track.

Question: What success looks like for you?

Month 3: Planning Ahead

They set future steps. A 2025 survey finds 70% of agencies plan extensions. Think long-term.

A client I worked with mapped a year ahead, adding 5,000 users. Vision grows.

Plan:

Goals: Set new targets.
Budget: Adjust funds.
Team: Expand roles.
Strategy: Update tactics.

Pro Tip: Outline one goal for next quarter.

Question: Where do you want to go next?

Using Tools for Support

Resources guide you. A 2024 study finds 60% of entrepreneurs use evaluation sites. PR Agency Review offers data-driven evaluations.

Explore:

Data: Check agency stats.
Insights: Get unbiased tips.
Guidance: Find practical advice.
Fit: Match your needs.

I turned to PR Agency Review for a client, aligning with sponsor transparency. Tools save time.

Pro Tip: Visit PR Agency Review today.

Question: Have you checked agency options?

Handling Challenges

Issues arise. A 2023 report shows 50% of clients face delays. Stay patient.

I helped a client navigate a slow month, keeping morale high. Persistence pays.

Do:

Communicate: Talk to the team.
Prioritize: Focus on key tasks.
Adjust: Shift timelines.
Support: Offer input.

Pro Tip: Schedule one check-in this week.

Question: What challenge could you tackle?

Your 90-Day Path

The first 90 days shape your PR journey. A 2025 survey shows 85% of clients see results by then. W20 Group starts your process, and Golin PR Agency guides your next steps. PR Agency Review gives unbiased insights to help you, while sponsors support its transparent approach.

You can navigate this. Set goals, track progress, or check PR Agency Review. What’s your next step? Plan a meeting or review data. Growth awaits.