What do QR codes on property ads mean, and how should I use them?
The QR codes on property ads are a new and important feature introduced under the Gujarat RERA rules to make real estate advertising more transparent and trustworthy. These QR codes are directly linked to the official Gujarat RERA project details page of that property on the government’s Gujarat RERA website. When you scan the code using your phone’s camera or any QR scanner app, it immediately shows you verified information such as the Gujarat RERA project status, builder’s name, project type, approval details, and registration number.
The purpose of these QR codes is to protect buyers from misleading or fake advertisements. Every developer in Gujarat is now required to display this code on all marketing materials—whether it’s a print ad, brochure, social media post, video, or hoarding. In video ads, the QR code must appear clearly for a few seconds, and in audio ads, the RERA registration number must be spoken aloud. This ensures full RERA compliance and allows homebuyers to confirm that the project is legally registered and approved before making any decision.
As a buyer, you should always make it a habit to scan the QR code whenever you see a property ad. It’s the quickest way to verify the project’s authenticity and access its Gujarat RERA project details, approvals, updates, and timelines. By doing this simple Gujarat RERA project search, you can avoid investing in unauthorized projects and ensure that your chosen property follows all the official RERA compliance norms in Gujarat.
