The global tuna fish market was valued at USD 43.14 billion in 2024 and is expected to grow from USD 44.27 billion in 2025 to USD 54.51 billion by 2032, reflecting a compound annual growth rate (CAGR) of 3.02% over the forecast timeline. The U.S. tuna market is projected to reach USD 10.17 billion by 2032, driven by increasing interest in fresh seafood and the rising consumption of culturally diverse cuisines, especially those of Asian influence. In 2024, Europe led the market with a 36.25% share.
Tuna is of substantial commercial importance and plays a key role in marine ecosystems. The six major commercially significant species include Southern Bluefin, Skipjack, Bigeye, Atlantic, Yellowfin, and Pacific. Shifting consumer preferences toward healthier and more convenient food choices are elevating demand for high-protein options like tuna.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/tuna-fish-market-100744
Segments:
Skipjack Tuna Segment Expected to Expand Due to Its Nutritional Profile and Widespread Availability
Based on species, the market is categorized into Skipjack, Albacore, Yellowfin, Bigeye, Bluefin, and others. Among these, Skipjack is forecasted to dominate the segment due to its wide accessibility and rich nutritional composition. As per Asia Pacific – Fish Watch, Skipjack accounts for over 70% of tuna catches in the Western and Central Pacific, and around 50% in the Indian Ocean. Its low-fat, low-sodium protein content enhances its appeal among health-conscious consumers.
Rising Canned Tuna Sales Attributed to the Demand for Convenient Food Choices
The market, by product type, is segmented into fresh, canned, and frozen. The canned segment is expected to hold the leading share, supported by increasing health awareness and ease of consumption. Canned tuna is a good source of omega-3 fatty acids, which contribute to lowering blood pressure, reducing cholesterol, and minimizing the risk of dementia and inflammation. A variety of product options—ranging from plain to grilled or marinated—continues to attract a diverse customer base.
Report Coverage:
This report delivers an in-depth analysis of current market trends, primary growth drivers, and key challenges. It highlights leading players, notable strategic initiatives, and competitive dynamics. Additionally, it examines product categories, end-use applications, and performance metrics across different segments.
Drivers and Restraints:
Canned Tuna Gains Traction Due to Affordability and Shelf Stability
The global rise in canned tuna consumption is largely due to its cost-effectiveness, extended shelf life, and user convenience. Its ability to be stored without refrigeration and transported easily adds to its appeal. The expanding base of working professionals is further driving the demand for ready-to-eat and ready-to-cook food solutions.
Regions such as Europe and Asia Pacific remain key markets for canned tuna, while demand is also growing in South America and the Middle East. Rising seafood consumption trends—particularly for processed products—are contributing to market growth.
Conversely, increasing vegetarianism prompted by environmental concerns and personal dietary choices is impacting seafood consumption. Plant-based food brands like Beyond Meat and MorningStar Farms are investing in meat alternatives, which may present challenges to the tuna market’s expansion.
Regional Insights:
Europe Maintains Dominance Owing to High Seafood Consumption
Europe held a significant market share of USD 14.95 billion in 2022. The region’s high per capita seafood consumption and well-developed seafood infrastructure support market growth. There is a rising preference for functional foods that align with fast-paced, health-conscious lifestyles.
For instance, in September 2021, John West—a brand under Thai Union Group—introduced a line of nutrient-fortified canned tuna in the U.K., featuring variants such as Energy, Heart, and Immunity targeted at younger, health-oriented consumers.
Competitive Landscape:
Product Innovation to Support Market Advancement
Leading industry participants are expanding their product lines to align with shifting consumer preferences. Manufacturers are focusing on enhancing nutritional benefits to attract health-aware buyers.
In September 2021, John West launched a fortified canned tuna series in the U.K. with functional options like Energy, Heart, and Immunity.
LIST OF LEADING ORGANIZATIONS PROFILED IN THE REPORT:
- Bolton Group (Italy)
- Century Pacific Foods Inc. (Philippines)
- The Jealsa Rianxeira S.AU. Group (Spain)
- Grupo Albacore S.A. (Spain)
- ITOCHU Corporation (Japan)
- Thai Union Group Inc. (Thailand)
- Dongwon Enterprises Co. Ltd. (South Korea)
- IBL Ltd. (Mauritius)
- FCF Co. Ltd. (Taiwan)
- Sea Delight (U.S.)
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Key Industry Development:
In January 2023, Next Tuna, a startup focused on tuna aquaculture, collaborated with Skretting, a fish feed producer, to develop dry feed formulations tailored for Atlantic Bluefin tuna.
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