About the Firm
The power of AI is transforming how marketers approach data accuracy and lead generation. A leading legal AI solutions provider based in California is a prime example—revolutionizing the legal sector with advanced tools for research and workflow automation. Similarly, marketers can harness AI to refine their strategies by cleaning and enriching contact databases. By eliminating out dated or duplicate information and enhancing decision-making, AI helps create more targeted, mailing lists. This results in streamlined outreach, higher engagement rates, and improved ROI. With AI-driven solutions like those offered by InfoGlobalData, marketers gain a competitive edge through smarter, cleaner, and more precise lists.
Solutions We Offered
To help marketers unlock the full potential of AI-driven campaigns, we provided a highly segmented and accurate marketing list tailored to their ideal customer profile. The client, aiming to boost lead generation and campaign performance, needed a clean, enriched database to reach their target audience with precision. That’s where InfoGlobalData stepped in.
We delivered the AI-enhanced marketing list in two batches, totalling 3.75 million records. Each batch was verified and cleansed to eliminate duplicates, outdate contacts, and irrelevant data, ensuring marketers could confidently engage with high-value prospects.
The result? Remarkable improvements in email deliverability, engagement rates, and conversion outcomes. With access to a database optimized for sales, marketing, events, webinars, and analysis, the client gained the agility and confidence to expand their campaigns at scale.
InfoGlobalData also provided a dedicated account manager to assist with targeting criteria, campaign strategy, and on-going support, empowering the client with both data and direction to drive measurable success.
Outcomes They Achieved
Leveraging the AI-optimized marketing lists from InfoGlobalData proved to be a game-changer for the client. With cleaner, more accurate data, they experienced a dramatic improvement in outreach and lead generation efforts.
Here’s a snapshot of the results:
The client achieved a 95% email deliverability rate, ensuring their messages consistently reached the right inboxes.
A 27% email open rate signalled stronger engagement and interest from targeted prospects.
Enhanced targeting led to a 3x increase in qualified leads, driving significant growth in sales opportunities.
Improved brand visibility across channels led to a 60% boost in campaign reach and engagement.
Seamless access to AI-refined lists reduced time spent on prospecting by over 70%, allowing the team to focus on strategic marketing.
The data-driven campaigns helped nurture deeper client relationships, resulting in an 85% customer retention rate.
Event promotions also saw a surge in participation, with more than double the usual attendee numbers.
In short, InfoGlobalData’s precision data empowered the client to drive smarter campaigns, save time, and achieve measurable growth.
