The global soft touch film market is expected to grow significantly from 2022 to 2032. This growth is driven by the increasing focus on promotional activities in both industrial and commercial sectors, as well as the rising use of soft touch films in electronic packaging. These factors are likely to create substantial revenue opportunities in the market.
They are primarily intended for one-sided lamination and are available with three distinct coatings: water-based, solvent-based, and FDA-compliant soft touch coatings. The increasing demand for these films is driven by their unique ability to enhance tactile sensations, reduce glare, and maintain image color vibrancy. Moreover, they outperform standard matte laminating films in terms of color clarity and lend a premium touch to luxury product packaging, making them a sought-after choice in the global market.
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According to Future Market Insights, North America is projected to maintain its dominance in the global soft touch film market throughout the forecast period from 2022 to 2032. The rising consumer preference for sophisticated products with luxury packaging, a growing trend in corporate brochures, and increased applications in electronics packaging are driving the demand for soft touch films in the USA and Canada. Consequently, key market players are actively introducing novel products to meet this growing demand.
For instance, in 2020, Toray Plastics (America), Inc., an American-based innovator, unveiled its Lumirror®STM Soft-Touch Matte film, featuring advanced matte-coated polyester film technology. Multiple such product launches are expected to boost sales in the North American market.
Additionally, Western Europe is set to hold a substantial share in the global soft touch films market from 2022 to 2032. As the reading trend gains momentum, particularly among millennials, the launch of new books by numerous publishers and famous authors is driving the demand for protective and scuff-resistant films. For example, in 2021, renowned writer Richard Osman, in collaboration with Penguin, launched two bestselling books, “The Thursday Murder Club” and “The Man Who Died Twice,” with significant sales figures. Since soft touch films are extensively used in premium book covers, the continuous influx of new book releases is expected to bolster sales in the Western European market.
Leading Key Players:
The soft touch film market is driven by key players such as Taghleef Industries SLU, Avery Dennison Corporation, Flexfilm Limited, Doro Tape (UK) Ltd., Jet Technologies, DUNMORE Corporation, Ampacet Corporation, Cosmo Films, Ltd., and Pragati Corporation. These companies lead the industry through innovation in film technology, extensive distribution networks, and diverse product offerings that cater to a wide range of applications, from packaging to labeling and decorative purposes. Their commitment to quality and sustainability further solidifies their positions as market leaders in delivering high-performance soft touch films.
Attributed to a large number of market participants, increasing new launches products, and capacity expansion strategies, the market for soft touch film is highly competitive.
Some Prominent Drivers Spearheading Soft Touch Film Market Growth
Luxury Packaging Trends: Consumers are increasingly favoring sophisticated and luxurious packaging, driving demand for soft touch films that enhance the tactile and visual appeal of premium products.
Corporate Marketing Materials: The use of soft touch films is on the rise in corporate brochures and marketing materials, such as annual reports and promotional items, as they help enhance brand image and create a professional presentation.
Electronics Packaging Applications: The growth of the electronics industry and the need for protective, scuff-resistant packaging for electronic devices are boosting the demand for soft touch films.
Innovation and Product Launches: Leading companies are continuously introducing innovative soft touch film products to meet changing consumer demands, further propelling market growth.
Literary Industry Growth: The booming publishing industry, with its focus on attractive book covers and novel packaging, is increasing the need for soft touch films that offer both protection and aesthetic appeal.
Millennial Reading Trends: The growing popularity of reading among millennials is driving demand for premium book covers that feature soft touch films, thus boosting sales.
Author and Publisher Collaborations: High-demand book releases resulting from collaborations between well-known authors and publishers are further encouraging the use of soft touch films in the literary sector.
Consumer Aesthetic Preferences: The preference for products with a pleasant tactile and visual feel is leading to the adoption of soft touch films across various industries.
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