Saudi Arabia Gift Card and Incentive Card Market Overview
Market Size in 2024: USD 3.3 Billion
Market Size in 2032: USD 10.4 Billion
Market Growth Rate 2025-2032: 12.5%
According to IMARC Group's latest research publication, "Saudi Arabia Gift Card and Incentive Card Market Report by Product (E-Gift Card, Physical Card), Distribution Channel (Online, Offline), Consumer (Individual, Corporate), and Region 2025-2033", The Saudi Arabia gift card and incentive card market size reached USD 3.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.4 Billion by 2033, exhibiting a growth rate (CAGR) of 12.5% during 2025-2033.
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How AI is Reshaping the Future of Saudi Arabia Gift Card and Incentive Card Market
- AI-driven personalization tools are helping Saudi brands boost digital loyalty programs, with custom offers increasing customer retention rates by nearly 40% across leading platforms.
- Smart analytics powered by AI now predict purchasing trends, letting companies tailor incentives around consumers’ habits, driving 30% higher engagement in rewards programs.
- Local fintechs are rolling out instant, AI-enabled digital gift cards within mobile wallets, making gifting seamless and expanding options for real-time, trackable rewards.
- AI automation has made fraud prevention far more robust, cutting misuse rates in incentive card programs and strengthening user trust in digital rewards.
- Major Saudi retailers leverage AI to optimize reward distribution, ensuring digital gift cards reach the right audience and support regulatory push for cashless payments.
Saudi Arabia Gift Card and Incentive Card Market Trends & Drivers:
A major factor driving Saudi Arabia’s gift card and incentive card market today is the country’s rapid shift toward digital payments and e-commerce integration. Digital transactions have become mainstream, and the gift card segment alone is estimated to reach around USD 1.88 billion in market value, showcasing the strong role of cashless solutions in retail. As smartphone use and online shopping rise, consumers are drawn to digital cards for their convenience, instant delivery, and seamless redemption. Retail giants like Jarir, Panda, and Amazon have been quick to expand e-gift card options, responding to Saudi consumers’ growing demand for flexible and modern online gifting experiences.
Equally influential is the government’s push toward a cashless society and the expansion of open-loop prepaid systems through Saudi Payments under Vision 2030. These initiatives aim to modernize financial infrastructure and promote electronic payment adoption nationwide. With over 77% e-commerce penetration and a youthful population keen on mobile-first spending, these policies are propelling corporate and retail adoption of incentive cards. Businesses are increasingly using prepaid and reward cards for employee bonuses, loyalty programs, and consumer engagement, supported by regulatory momentum that enhances digital payment convenience and security across sectors.
Another emerging trend defining the market is personalization and sustainability within digital incentives. Companies are shifting to eco-friendly digital-only options, reducing plastic waste while using AI-driven platforms for customer-targeted rewards. Businesses are leveraging data analytics and automation to create tailored incentive solutions that match consumer behavior, making rewards more engaging and measurable. Furthermore, local fintech startups are offering smart gift card systems embedded within mobile apps, giving users rewards linked to purchase history or brand loyalty. These trends reflect a wider change in customer expectations, where digital gifting is now about experience, convenience, and brand connection rather than just the transaction itself.
Saudi Arabia Gift Card and Incentive Card Industry Segmentation:
The report provides a detailed analysis of the Saudi Arabia gift card and incentive card market share, highlighting key segments and regional contributions driving overall growth. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
The report has segmented the market into the following categories:
Product Insights:
- E-Gift Card
- Physical Card
Distribution Channel Insights:
- Online
- Offline
Consumer Insights:
- Individual
- Corporate
Regional Insights:
- Northern and Central Region
- Western Region
- Eastern Region
- Southern Region
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Recent News and Developments in Saudi Arabia Gift Card and Incentive Card Market
- October 2025: Major retailers deploy predictive AI for real-time reward optimization, boosting engagement rates in e-gift card campaigns across leading e-commerce platforms.
- September 2025: Riyadh Air partners with a global loyalty technology firm, launching next-gen AI-powered digital rewards for frequent travelers and gift card users.
- August 2025: Saudi fintech startups introduce instant, data-driven gift card issuance through mobile wallets, increasing uptake of digital incentives among young urban consumers.
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