Rising Demand, Cleaner Futures: How Wet Wipes Manufacturers in India Are Leading the Way
The hygiene and personal care industry in India is growing fast, and wet wipes are a big part of that growth. Whether it’s for babies, makeup removal, hand cleaning, or surface disinfection, more and more people are using wet wipes in their daily lives. As a result, wet wipes manufacturers are becoming key players in this booming market.
In this blog, we explore what’s driving the growth of this industry, who the top manufacturers are, and why choosing the right one matters.
The Wet Wipes Market Is Growing Fast
The wet wipes market in India is expected to reach USD 3.4 billion by 2030, growing steadily each year. This growth is being driven by:
-
Rising health awareness
-
Busy urban lifestyles
-
Demand for quick and convenient hygiene products
Wet wipes now come in many forms—baby wipes, facial wipes, body wipes, intimate wipes, and disinfectant wipes. These products are sold everywhere, from big supermarkets to online platforms.
This variety of needs is creating big opportunities for wet wipes manufacturers in India to offer new and improved products.
Who Are the Leading Manufacturers?
India has a strong network of experienced and trusted manufacturers. Some well-known names include:
-
Freshca (Delhi): Specialises in hand-sanitizer wipes and exports to the US, UK, and Germany
-
Indo Chem Laboratories (Vadodara): Produces a wide range of wipes—baby, facial, antibacterial, and more
-
ASHOK & Co, Onrush Paper & Print, and JSR Amenities: Offer private label services, customised packaging, and export support
Along with smaller players, big FMCG companies like P&G, Godrej, Unicharm, and Johnson & Johnson also operate in this space, focusing on large-scale, branded wet wipes.
What Buyers Expect Today
People and businesses buying wet wipes today want more than just a clean product. They want safe, effective, and eco-friendly options. The top wet wipes manufacturers in India offer:
-
High-quality fabrics like spunlace that are soft, strong, and often biodegradable
-
Safe ingredients, including aloe vera, vitamin E, and alcohol-free formulas
-
Certifications like ISO, GMP, FDA, and IGI, which show compliance with international standards
-
Flexible production options, including private labelling and export-ready packaging
This commitment to quality helps Indian wet wipes manufacturers serve both local and international markets with confidence.
New Trends in the Industry
The wet wipes market is not just growing—it’s also changing. Some key trends include:
1. Eco-Friendly Wipes
With rising concern for the environment, many companies now make biodegradable wipes.
For example:
-
Earthika wipes by Medicare Hygiene use 99% water and are completely biodegradable
-
Adore Baby by Ginni Filaments is free from harmful chemicals
2. More Product Choices
Consumers now look for wipes beyond baby care. New types include:
-
Intimate wipes for personal hygiene
-
Disinfectant and surface wipes for home and office use
3. Export Growth
India is also becoming a major exporter. Freshca, for instance, sends a large part of its production to the US and UK.
Over 430 Indian buyers are actively sourcing wipes from around 480 suppliers, showing how competitive this space has become.
Opportunities and Challenges
Challenges:
-
Regulations: Manufacturers must follow strict rules for safety, labelling, and materials
-
Eco Pressure: Brands are expected to move toward sustainable and biodegradable options
-
Tough Competition: Small players must meet global standards to survive
Opportunities:
-
Niche Products: Wipes for pets, cosmetics, hospitals, and even travel
-
Digital Sales: Branding through social media and selling online
-
Innovation: Creating new types of wipes and smarter packaging
How to Choose the Right Manufacturer
If you're looking to start your own wet wipes brand or need a reliable partner, here’s what to look for in wet wipes manufacturers in India:
-
Strong R&D capabilities and modern manufacturing units
-
Customisation in product type, fabric, packaging, and scent
-
Certifications that show quality and safety
-
Experience with exports and knowledge of international regulations
Partnering with the right manufacturer can help you build a trusted product and a strong brand.
Final Thoughts
The demand for wet wipes manufacturers is rising across baby care, personal hygiene, beauty, and even industrial use. As consumer expectations shift toward safety, sustainability, and quality, wet wipes manufacturers in India are stepping up with better products and smarter solutions.
Whether you want to create a new brand or add to your current product range, choosing a reliable manufacturer can make all the difference. From eco-friendly fabrics to certified production, the right partner helps you deliver hygiene, care, and comfort—all in one wipe.
So, if you're ready to enter this growing industry, now is the perfect time to connect with leading wet wipes manufacturers in India and take your next step.
