The personalized nutrition market is undergoing rapid transformation, redefining how consumers approach health, diet, and wellness. Tailored recommendations are becoming mainstream as people look for health solutions specific to their unique needs and lifestyles.
Market Outlook and Growth Potential
According to a recent report, the personalized nutrition market size was valued at USD 11.3 billion in 2022 and is projected to nearly double to USD 23.3 billion by 2027. This rapid rise highlights how personalization is reshaping the future of nutrition and wellness.
Market Breakdown by Segment
Active Measurement Leads the Way
Active measurement solutions—including apps, testing kits, and nutrition programs—are projected to hold the largest share of the market. These tools empower consumers with data-driven insights, leading to highly customized supplement plans.
Standard Supplements Dominate Applications
Among applications, standard supplements account for the largest share. Their affordability and accessibility appeal to a wide base of consumers seeking overall wellness.
Direct-to-Consumer Models Take Center Stage
The direct-to-consumer segment continues to expand as consumers prefer greater transparency and control in their wellness journeys. Home delivery and subscription models are enhancing convenience and accessibility.
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Tablets Remain the Preferred Form
Tablets remain dominant due to affordability, longer shelf life, and ease of consumption. They are a cost-effective option compared to other supplement formats.
Regional Highlights
North America leads the industry, supported by a strong ecosystem of innovators and startups. With established companies like Herbalife, Amway, and Care/of, the region has become a hub for personalized wellness solutions. The high growth momentum, reflected in the strong personalized nutrition market CAGR, underlines how consumer awareness and technological adoption are driving long-term expansion.
Key Players Shaping the Industry
Some of the major players in the market include:
- Amway (US)
- BASF (Germany)
- DSM (Netherlands)
- Herbalife Nutrition (US)
- DNAfit (UK)
- Care/of (US)
- Nutrigenomix (US)
- Zipongo (US)
- Viome (US)
- Habit (US)
- Atlas Biomed (UK)
What’s Driving Market Growth?
Several factors are fueling expansion, including the growing aging population, demand for DNA-based diets, and increasing reliance on mobile apps. The emergence of the digital personalized nutrition market has made it easier for consumers to track their health metrics and receive recommendations directly through connected devices.
As personalized health solutions continue to blend science, technology, and consumer demand, the market is set to remain on a high-growth path. The convergence of DNA testing, mobile apps, and accessible supplement plans is reshaping the future of nutrition and wellness worldwide.
