MediaGo has officially joined IAB UK, reinforcing its commitment to advertising transparency and industry best practices across the UK digital ad ecosystem. The move comes on the heels of MediaGo’s certification as an official vendor of IAB Europe’s Transparency & Consent Framework (TCF), underlining its dedication to compliance, privacy, and trust.
By becoming a member of IAB UK, MediaGo positions itself to not only participate in key policy and standards discussions in the UK but also to bring its transparent ad practices and technology innovations closer to brands and agencies operating there.
Strengthening UK Market Engagement & Influence
IAB UK is a central industry body comprising over 300 media owners, brands, agencies, platforms, and technology vendors, all committed to shaping a more sustainable and accountable digital advertising landscape.
By joining IAB UK, MediaGo gains opportunities to:
-
Influence policy and standards at the UK level
-
Connect more deeply with UK advertisers, publishers, and agencies
-
Share best practices and insights around consent, transparency, and ad tech
-
Participate in IAB working groups and policy discussions
This membership helps MediaGo localize its presence and strengthens its credibility as a transparent, compliant, and globally minded ad technology provider.
Tech & Operational Commitments
MediaGo continues to invest in improving its core advertising platform, including its SmartBid 3.0, which helps advertisers optimize budgets and improve conversion outcomes.
As part of its expanded role in the UK, MediaGo has emphasized strict adherence to GDPR, privacy-first policies, and brand safety. It recently secured TrustArc recertification in 2025, reinforcing that it handles user data transparently and responsibly.
MediaGo also offers access to premium global media inventory spanning Europe, North America, Japan, and South Korea allowing UK advertisers to scale cross-border campaigns while maintaining transparency and compliance.
Catelyn Wang, Director of Global Business Development at Baidu’s Global Business Unit, commented:
“MediaGo is honoured to join IAB UK. We look forward to bringing MediaGo’s expertise in transparent ad solutions to the UK market and contributing to a sustainable and responsible advertising ecosystem.”
Why This Move Matters
-
Trust & Credibility: In an era of regulation and scrutiny, being part of IAB UK signals seriousness about standards and ethical advertising practices.
-
Closer to Clients: Having membership gives MediaGo a more direct path into the UK market and easier conversations with agencies, brands, and publishers.
-
Shaping Policy & Standards: As a UK IAB member, MediaGo can help influence emerging regulation around privacy, consent, ad measurement, and more.
-
Bridging Global & Local: With certification under IAB Europe’s TCF and now IAB UK membership, MediaGo bridges cross-border and local compliance, which is critical for global campaigns.
Explore MarTech News for the latest marketing trends, success stories, and expert insights to stay ahead in the industry.
Read related news - https://martech-news.com/kerv-ai-and-amazon-ads-power-interactive-shoppable-video-ads/
