The global sports sponsorship market was valued at USD 71.1 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 6.4% over the coming years. As companies compete for consumer attention in an increasingly saturated media landscape, sports sponsorship has emerged as a dynamic and impactful marketing strategy. By aligning with teams, events, or athletes, brands gain visibility, credibility, and emotional resonance with target audiences.
What Is Sports Sponsorship?
Sports sponsorship involves a business financially supporting a sports entity—whether a team, athlete, event, or league—in exchange for promotional benefits. These benefits can range from logo placement and exclusive branding rights to immersive fan experiences and digital engagement opportunities. It’s a marketing play that goes beyond advertising: it’s about association, community, and emotional connection.
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Key Players:
Daktronics
Prism view
ANC Sports
Barco
Mitsubishi Electric
Panasonic
Sony
Toshiba
Leyard
Absen
Market Segments:
By Type
Signage
Digital Activation
Club and Venue Activation
Others
By Application
Competition Sponsorship
Training Sponsorship
By Geography
North America
O U.S.
O Canada
O Mexico
Europe
O U.K.
O Germany
O France
O Italy
O Spain
O Russia
Asia-Pacific
O Japan
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