Founded in 2017, Lemma has emerged as a pioneer in programmatic digital out-of-home (DOOH) advertising, being the first and only player in the APAC region. Under the leadership of Gulab Patil (Founder & CEO) and co-founders Sharad Gadsing, Mayuresh Phadke, and Aditya Kulkarni, Lemma is transforming the out-of-home (OOH) industry with groundbreaking innovations.
With its humble beginnings in India and a small team of 35, Lemma has rapidly grown into a global force, expanding operations across Australia, New Zealand, the Philippines, the US, the Middle East, Malaysia, Indonesia, and Singapore.
The Problem Lemma is Solving
Lemma’s mission is to modernize and simplify the OOH industry. The platform introduces transparency, automation, data-driven ad serving, digital connectivity, and reliable measurement—key elements missing in traditional OOH advertising. With every team member contributing actively, Lemma continues to redefine how brands engage with audiences in the physical world.
The Lemma Work Culture
At Lemma, culture is centered around collaboration, recognition, and inclusivity. Despite being a compact and closely-knit team, each member shares a deep sense of ownership in the company’s growth. Achievements—big or small—are celebrated collectively, whether it’s closing deals, onboarding new partners, winning awards, or solving challenges swiftly.
Management actively encourages employees to participate in industry awards and recognition programs, ensuring that their contributions are acknowledged both within and beyond the organization.
While the team works remotely across different geographies, Lemma ensures strong bonds by organizing quarterly meetups in Pune, interactive sessions, and regular video calls. Team lunches, casual catch-ups, and celebrations further reinforce the spirit of togetherness.
Tackling Challenges Together
Challenges at Lemma are met with open dialogue and inclusive brainstorming sessions. Employees at all levels—regardless of role—are empowered to share ideas and propose solutions. This cross-functional collaboration not only solves problems effectively but also fosters creativity and innovation.
Big Wins and Recognition
Lemma’s trailblazing efforts have been recognized with multiple awards, including:
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Codestudio Award – Best Technology Provider for Programmatic Advertising
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Techtors Award – Winner in the MediaTech category
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Foxgloves Award (Bronze) – For the Asian Paints campaign
These achievements highlight Lemma’s growing influence in the AdTech and DOOH ecosystem.
The Road Ahead
Lemma firmly believes that growth should be shared by all employees. As the company expands globally, it is focused on building strong in-market teams to strengthen its presence in local regions—starting with the Philippines and soon branching into other markets.
Words That Define the Lemma Team
Dynamic. Young. Vibrant. Experimental. Trailblazers.
Why Lemma is a Great Place to Work
What sets Lemma apart is its inclusive, welcoming culture where every opinion matters. The team is a diverse mix of individuals from varied backgrounds and experiences, bound by a common passion for innovation and excellence. Employees are valued not just for their skills but also for their dedication and unique perspectives.
Voices from the Team
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“Lemma is an organization that enhances our knowledge and experience with its one-of-a-kind product offering. The people and management are exceptionally supportive, making work both fun and meaningful while setting new benchmarks in the digital and OOH space.”
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“As my first job, Lemma has been an incredible learning ground. Despite being new, I’ve been included in key discussions and encouraged to share my ideas. The openness, support, and recognition make it an amazing place to grow. I couldn’t have asked for a better start to my career.”
These sentiments reflect the shared pride and passion of every Lemma employee, making it a truly remarkable workplace.
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