Klaviyo Launches Marketing
Klaviyo has rolled out its new Marketing Agent and broadly released Customer Agent, positioning itself as the first AI-first B2C CRM by unifying marketing, service, analytics, and data into one platform. Built on the Klaviyo Data Platform (KDP), these agents empower consumer brands to automate campaigns, personalize messaging, and enhance customer engagement.
What the New AI Agents Offer
Marketing Agent: Strategy to Execution in Minutes
With the Marketing Agent, brands can input a URL and receive an entire campaign blueprint complete with flows, forms, content, and personalization logic ready for deployment. Key capabilities include:
-
Fast strategy generation
-
One-click campaign launch (content, design, deployment)
-
On-brand content output, aligned with brand voice and quality standards
-
Ongoing creative ideas, with fresh campaign suggestions delivered weekly
Explore MarTech News for the latest marketing trends, success stories, and expert insights to stay ahead in the industry.
Read related news - https://martech-news.com/steve-madden-deploys-fivetran-to-centralizes-marketing-and-analytics-data/
