Kipi.ai Expands Martech Capabilities with Snowflake-Native Marketing Mix Modeling and Analytics App
Kipi.ai has officially launched its Marketing Mix Modeling (MMM) and Analytics app on the Snowflake AI Data Cloud, providing brands with a powerful, integrated way to measure marketing performance and optimize return on investment (ROI) without the friction of external data pipelines. This move strengthens Kipi.ai’s role in the martech ecosystem while helping marketers embrace advanced analytics in a privacy-first era.
Kipi.ai’s Inclusion in Snowflake’s Modern Marketing Data Stack Report
Kipi.ai’s latest launch comes on the heels of being recognized in Snowflake’s Modern Marketing Data Stack Report: Your Technology Guide to Power Marketing in 2026. The report surveyed more than 11,100 Snowflake customers across industries, identifying top-performing tools and partners that shape today’s data-driven marketing landscape.
The report emphasizes three key forces reshaping martech strategies:
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The rapid rise of artificial intelligence in marketing
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Growing data privacy regulations and restrictions
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The increasing need for real-time, cloud-native analytics
Kipi.ai’s selection underscores its ability to provide scalable solutions that address these challenges directly. By offering an app that runs natively within Snowflake, the company enables marketers to eliminate silos and use data where it already resides, reducing cost and complexity.
Why Marketing Mix Modeling Matters in 2026
Marketing Mix Modeling (MMM) is not a new concept, but it has gained renewed importance in today’s data environment. With third-party cookies phasing out and customer journeys becoming more fragmented across channels, marketers need privacy-compliant attribution models to guide budget decisions.
The new Kipi.ai MMM app for Snowflake delivers:
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Channel performance clarity: Insights into how TV, search, social, and digital advertising contribute to revenue.
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Optimized spend allocation: Recommendations on shifting budgets toward higher-performing levers.
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Forecasting capabilities: Ability to test different budget scenarios before committing spend.
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Scalable data handling: Support for enterprises managing billions of rows of data across global campaigns.
By embedding these functions directly into the Snowflake AI Data Cloud, Kipi.ai removes the need to move sensitive datasets into external tools—helping marketers save time, reduce risk, and ensure compliance.
CEO Perspective: Unlocking Smarter, Leaner Marketing
Jason Small, CEO of Kipi.ai, highlighted the strategic value of this Snowflake integration:
“Marketers today face immense pressure to prove ROI while navigating complex privacy regulations and data fragmentation. With our Snowflake-native MMM and Analytics app, they can access advanced insights directly within their data cloud environment—eliminating friction and empowering better decision-making. Combined with WNS’s domain expertise, this solution delivers both precision and scale.”
Small further emphasized that in an age of rising customer acquisition costs, brands cannot afford to waste budgets on underperforming campaigns. Kipi.ai’s solution ensures that every dollar spent is tracked, analyzed, and optimized for maximum return.
A Deeper Look at the Benefits
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Frictionless Deployment
Marketers can use the app without creating duplicate data pipelines. This not only saves engineering hours but also reduces risk of errors and data leakage. -
Cost Efficiency
Running MMM directly in Snowflake reduces the need for third-party infrastructure, lowering overall martech spend. -
AI-Powered Insights
The app leverages machine learning to continuously improve modeling accuracy, helping marketers adapt quickly to shifting consumer behaviors. -
Future-Proofing Martech Investments
As more organizations consolidate around Snowflake, having MMM integrated natively ensures brands stay aligned with their core data strategy.
Strengthening the Martech Ecosystem
Denise Persson, CMO of Snowflake, praised the importance of trusted service partners like Kipi.ai in the evolving martech stack:
“Marketers need solutions that simplify complexity and deliver measurable results. Kipi.ai’s MMM and Analytics app within Snowflake is a prime example of how partners can close capability gaps and give teams the tools to succeed in a fast-changing environment.”
This partnership not only enhances Kipi.ai’s credibility but also reinforces Snowflake’s position as the backbone for enterprise-scale marketing analytics.
The Bigger Picture for Marketing Leaders
The launch of Kipi.ai’s Snowflake-native MMM app comes at a time when CMOs are under increasing pressure to drive growth while cutting waste. According to industry reports, over 70% of marketers plan to increase investments in AI-driven analytics within the next two years.
By combining native cloud architecture, AI-powered modeling, and domain expertise, Kipi.ai positions itself as a trusted partner for brands navigating the complexities of modern marketing. The app not only supports tactical optimization but also enables strategic decision-making at the boardroom level.
Conclusion
Kipi.ai’s new Marketing Mix Modeling and Analytics app for Snowflake is more than just a product launch; it represents a shift toward simpler, smarter, and more scalable martech solutions. By eliminating data silos, enhancing ROI measurement, and supporting privacy-first strategies, Kipi.ai empowers brands to thrive in the evolving marketing landscape.
As martech continues to evolve, this launch signals a future where AI-powered, cloud-native tools redefine how marketing leaders plan, measure, and grow.
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