An accurate and functional developed iOS application requires more than just an technologically advanced algorithm. In the mobile eCommerce world of services, a customer’s retention is more valueable and cost effective than an acquisition. This is were Blue Sun Info makes the difference with a unique blend of strategic creativity and technology insight on customer behavior trends to create iOS apps that captivate users over and over again.
At Blue Sun Info, we aim to achieve more than a customized iOS application interface. We strive to understand client business objectives, through which we promote adoption, active usage and retention of the mobile app features through designing iOS applications with strategic business growth integrated within the framework of continuous customer engagement.
Why Customer Retention is the Real Growth Engine
Unlike customer acquisition, retention works best to optimize customer experience and should not be considered just a catchphrase. Research analysis exhibit that even a meagre 5% increase in retention rate is bound to increase profit margins beyond a whopping 25%. This is especially beneficial for eCommerce and service sector companies who rely heavily on repeated purchases and transactions.
Even though many apps aim at offering useful functionalities, they tend to miss out on important aspects like emotional connections, continuous engagement, and personalization. Blue Sun Info eliminates all these gaps by offering behavioral and retention-metric driven iOS app development from scratch.
