Cosmetics Market in India
How Big is the India Cosmetics Market?
The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033.
Market Statistics
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 14.6 Billion
Market Size in 2033: USD 24.3 Billion
Market Growth Rate (CAGR) 2025-2033: 5.9%
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India Cosmetics Market Trends and Drivers:
The India cosmetics market is being transformed dynamically by changing consumer demand, rising disposable incomes, and greater sensitization towards personal grooming. Social media and urbanization have indeed been the major drivers of beauty trends that have contributed to the upsurge in the demand for premium as well as mass-market cosmetic products. Further, consumers are displaying a distinct preference for natural and organic products, prompting manufacturers to introduce herbal, chemical-free, and ayurvedic options. Besides, the advent of e-commerce sites and digital-native brands has brought cosmetics within reach for the masses in Tier II and Tier III cities, and in turn, there is a more universal and inclusive demand. Influencer marketing, YouTube tutorials, and Instagram reels are emerging as key drivers of product discovery and brand loyalty. Essentially, this digital revolution is rewriting the rules on how beauty products get marketed, bought, and consumed across demographics.
The market expansion is also escalated by the growing involvement of men consumers and gender-neutral cosmetic brands. In addition, there is a major shift towards customized skincare and makeup products that is propelling technological innovation in product formulation and packaging. Additionally, increased awareness of cruelty-free and environmentally friendly practices has contributed to an upsurge in demand for sustainable beauty products. Multinationals are increasing their presence in India by going local in terms of product localization to suit skin color, climatic conditions, and cultural sensibilities. While this is happening, national brands are banking on local heritage and indigenous beauty tips to woo responsible consumers. Essentially, the India cosmetics market is evolving towards a hybrid mode with offline shopping and online ease going together. With growing brand proliferation, competitive pricing strategies, and customer-led innovation, the India cosmetics market is poised for long-term expansion, propelled by mass and niche segments.
India Cosmetics Market Segmentation:
We explore the factors propelling the India cosmetics market growth, including technological advancements, consumer behaviors, and regulatory changes.
Analysis by Product Type:
- Skin and Sun Care Products
- Hair Care Products
- Deodorants and Fragrances
- Makeup and Color Cosmetics
- Others
Analysis by Category:
- Conventional
- Organic
Analysis by Gender:
- Men
- Women
- Unisex
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Pharmacies
- Online Stores
- Others
Regional Analysis:
- South India
- North India
- West and Central India
- East India
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendation
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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