Understanding customers, learning what they want, and finding their pain points are the first few things businesses do to relate to them. Customer segmentation is the best way to learn everything about customers and make their overall experience with your business more enjoyable. Using a one-size-fits-all approach will never work for businesses in different industries. Therefore, you need to learn who your customers are and what they need from you!
Using disorganized data will mess things up, causing you to miss opportunities and allocate your time or efforts to the wrong places. Put simply, customer segmentation helps you reach potential markets or areas at the right time with the right information!
Several models are used for customer segmentation, such as Behavioral Segmentation, Need-based segmentation, Value-based segmentation, etc. However, demographic and geographic segmentation are the basic models businesses use to reach customers. Moreover, these segmentation models help you get 1:1 with customers!
In this blog, we will learn how to use the best CRM mapping tool, like MappyField 365, to visualize account segmentations. We will also understand how the Dynamics 365 Map can improve the customer experience. Furthermore, we will look at features that will come in handy for mapping customer segments for your business!
What is Account Segmentation?
Also known as customer segmentation, account segmentation is the process of grouping customers who share similar needs or characteristics. Identifying different segments helps companies understand their customers more closely, tailor their products/services, and initiate marketing efforts accordingly. Additionally, all the segmentation efforts will lead you to generate better marketing results, revenues, and an improved customer experience.
The segmentation process, coupled with mapping, helps you streamline sales efforts, identify trends, and find potential markets across territories. Mapping helps with visualizing your existing accounts and customer segments on the map. Well, this is where mapping tools for Dynamics CRM come in.
Benefits of Visualizing Account Segments
Let's see how visualizing different customer segments will help your business offer an extraordinary customer experience!
- Better data comprehension
Visualizing customer data in different CRM fields on the map will enhance your comprehension caliber! Moreover, proper visual representation of complex data allows teams to understand the relationship between different accounts or variables. Unquestionably, this process instantly accelerates decision-making capabilities.
Furthermore, when account segmentation is visualized on a tool like Dynamics 365 Map, you can easily recognize patterns indicating upcoming trends and correlations within the customer data in your CRM.
- Supports strategic CX planning
Planning the customer experience journey or simply strategizing improvement steps must be well-calculated and researched. Well, that is why visualization of customer data is so important.
Additionally, you can easily create campaigns and target your customers, so you can expect to get the highest ROI. Offering relevancy will increase engagement and your business's overall customer experience.
So, the next time you plan strategies for improving CX, visualize segments using the Dynamics 365 Map!
- Targeted product offering
Offering products that your customers need is what elevates their customer experience. Using the map, you can find the geographic-based account segments and place your products in the market accordingly.
For example, you have multiple retail stores selling apparel and beauty products across the United States. You can use the visualized account segments to find areas with high, medium, and low customer concentrations. This will help you plan out inventory types and sizes accordingly in different retail stores across various states!
Furthermore, this targeted approach ensures that the product offerings are relevant to the local climate and customer needs. Target product offerings improve customer satisfaction as shoppers find what they need more easily whenever they step into your store.
- Improved distribution and logistics
Businesses can optimize their logistics and distribution networks by visualizing account segments on a map using tools like Dynamics 365 Map. How? Visualizations will help businesses understand where their customers are clustered.
Knowing how customers are clustered across territories will help you deliver faster and lower shipping costs. For instance, you can position the products closer to high-demand areas in retail stores or other fulfillment centers using geographical data.
As a result, such strategic planning reduces delivery times and increases customer satisfaction.
Dynamic 365 Map: Key Mapping Features to Improve Your CX
The following are a few features available on MappyField 365, one of the mapping tools for Dynamics CRM. Each feature mentioned below makes it easier to map and plot account segments and find necessary data for better analysis.
Configuring color-coded pushpins
The new feature allows you to configure different colors for pushpins in the Dynamics 365 Map to represent different field values. This will help you recognize different accounts on the map. For example, setting yellow for accounts, green for contacts, and blue for cases will allow you to plot them together and identify these field values.
Plot ‘related accounts’ on the map
You can easily plot a particular entity's related accounts on the map with just a single click! This latest feature lets you access the related records of the entity right from the sidebar that appears when you tap on the account's pushpin on the map!
The best part is that all the related records will have color coded pushpins to help you easily visualize the data.
Proximity search
This Dynamics 365 Map feature lets you search accounts on the map based on three different filters:
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Location: You can search for accounts located near you. For example, you can use the lasso tool to mark the areas near you to find the accounts in your proximity.
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Distance: You can see nearby records at up to three proximity levels. These proximity levels are based on kilometers and miles!
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Time: You can apply the time filter to find accounts located near you.
Heat map
You can visualize all the accounts on the map based on the density of the records in the selected area. These customer concentrations can be visualized by city, state, country, or even an individual territory!
Final Words
Account segmentation is a powerful strategy for businesses that want to enhance their conversions while improving overall customer experiences.
Businesses can streamline their sales efforts and meet the audience's unique needs by visualizing the customer segments on the map using tools like Dynamics 365 Map.
So, if you want to use your CRM data efficiently, you should start developing your CX strategy today using mapping tools. The simple and affordable tool will help you exceed customer expectations and drive success for services and products.
Original Blog: https://paidforarticles.in/how-visualizing-account-segments-help-improve-customer-experience-792703
