Step-by-Step Guide: How to Merge ASINs on Amazon the Right Way
Amazon’s marketplace is vast, with millions of products and countless sellers. But with such scale comes complexity. One of the most common challenges sellers face is duplicate or overlapping product listings. If you’ve ever seen two ASINs (Amazon Standard Identification Numbers) for the same product, you’ve probably wondered if there’s a way to combine them. The answer is yes—you can merge ASINs on Amazon.
In this article, we’ll cover everything you need to know about how to merge ASINs on Amazon, when it makes sense to do so, and how Seller Pickle can help sellers handle the process smoothly.
What Does It Mean to Merge ASINs on Amazon?
All the items in Amazon have an ASIN, a specific identifier that is used to administer the listing, inventory, and search presence. In some cases, the same product may have duplicate ASINs that are created because of:
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Several sellers who make new listings of the same items.
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Parent-child ASINs were listed separately, not as one parentchild ASIN.
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Records on the catalog or unintentional duplicates.
When you merge ASINs Amazon, you’re essentially combining them into one master ASIN. This helps consolidate reviews, sales history, and search rankings while eliminating duplicates.
Why Merge ASINs on Amazon?
Combining duplicate ASINs has a number of advantages:
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Better Customer Experience.
Shoppers do not have to contend with a load of options that they cannot understand.
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Better Sales Performance
Combined listings imply combined reviews and higher rankings in the Amazon search results.
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Brand Control
In the case of a brand owner, combining ASINs will make sure that all of your variations are represented in a similar manner.
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Policy Compliance
Amazon does not encourage multiple postings. Combining will make sure that your catalog meets the requirements of Amazon.
How to Merge Two ASINs on Amazon
Here’s the step-by-step process sellers can follow:
Step 1: Identify Duplicate or Related ASINs
Check your inventory for duplicate products or separate variations that should be grouped. Make sure the ASINs are genuinely the same product (same brand, model, and specifications).
Step 2: Confirm Eligibility
Not every ASIN can be combined in Amazon. Products must be:
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The same brand and product specification.
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No fake (no fake listings).
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In line with category rules of Amazon.
Step 3: Open a Case with Amazon Seller Support
Log in to Seller Central, then under Help, then Get Support, then Products and Inventory, then Fix a Product Page.
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Request ASIN consolidation by giving:
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Both ASINs you want to merge.
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Reasons as to why they are duplicates.
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Evidence (images of products, information about the manufacturer, UPC/EAN codes).
Step 4: Wait for Amazon’s Response
Amazon evaluates your request and decides whether the ASINs are eligible to a merger. With approval the listings will be consolidated, frequently within a few days.
Things to Keep in Mind When Merging ASINs
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Not All ASINs Can Be Combined: Products, which may differ slightly cannot be merged.
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The Structure of Variation Matters Sometimes, Amazon tries to employ a parent-child relationship as an alternative to merging ASINs.
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Merger Transfers: Reviews of duplicates are frequently combined when the ASINs are merged, which boosts the primary listing.
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Timeframe: The merge can require Amazon between 24 hours and a week.
Common Issues Sellers Face
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Unmatched Requests: When the ASINs are different Amazon will reject the merge.
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Missing data: Sometimes, some details of listing can be lost such as images or bullet points during consolidation.
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Listings of Competitors: In case of several sellers, the approval can be slowed down by disputes.
That is why numerous sellers are willing to deal with professionals such as Seller Pickle to respond to the demand effectively.
How Seller Pickle Helps with Amazon ASIN Merging
At Seller Pickle, we specialize in solving catalog-related challenges like ASIN merges. Our services include:
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Catalog Audit: Identifying duplicate or improperly structured ASINs.
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Amazon Support Handling: Preparing and submitting merge requests with the right documentation.
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Error Resolution: Fixing issues if Amazon rejects or mishandles the merge.
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Optimization: Ensuring the merged ASIN is fully optimized with SEO-friendly titles, bullet points, and images.
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Ongoing Support: Helping sellers maintain a clean, compliant, and high-performing catalog.
With our expertise, you won’t waste time on back-and-forth communication with Amazon.
Final Thoughts
Knowing how to merge ASINs on Amazon is a valuable skill for sellers who want to streamline their catalog, improve product visibility, and maximize sales. By learning how to merge two ASINs on Amazon correctly—or getting expert help from professionals like Seller Pickle—you can reduce confusion, strengthen your brand presence, and ensure compliance with Amazon’s strict policies.
Whether you’re dealing with duplicates or want to clean up your catalog, merging ASINs the right way can make a big difference in your Amazon business growth.
