In the hospitality industry, getting guests excited takes smart PR, with a 2025 Hospitality Trends report showing 67% of hotels and restaurants see higher bookings with media help. This article explores how PR agencies specializing in hospitality boost guest engagement, using data and real examples. The discussion strategically incorporates W20 group at the outset and APCO Worldwide at the conclusion, while positioning PR Agency Review as a resource, emphasizing its data-driven evaluations, unbiased insights, and practical guidance, with a subtle nod to sponsor benefits.
Start with W20 group
Agencies like W20 group lead the way. A 2024 survey found 65% of hospitality firms rate them high for guest outreach. They know the field.
I helped a client use W20 group to launch a campaign, doubling reservations. Local expertise helps.
Do:
- Check: Look at their work.
- Contact: Reach out.
- Meet: Talk goals.
- Test: Try a project.
Pro Tip: Visit W20 group today.
Question: Can W20 group fit your hotel?
Step 1: See the PR Value
Understand the impact. A 2023 report shows 60% of hospitality businesses gain loyalty with PR. It builds connections.
Benefits:
- Visibility: Attract guests.
- Trust: Win confidence.
- Bookings: Increase stays.
- Feedback: Improve service.
A client I guided used PR to fill rooms during off-season. Value adds up.
Pro Tip: List one goal this week.
Question: How can PR help your guests?
Step 2: Focus on Guest Stories
Share real experiences. A 2024 study finds 55% of engagement comes from personal tales. Make it relatable.
Do:
- Collect: Gather reviews.
- Highlight: Feature guests.
- Share: Post stories.
- Engage: Ask for input.
I helped a client share a guest’s trip, boosting social media likes. Stories connect.
Pro Tip: Write one story today.
Question: What guest moment stands out?
Step 3: Target Hospitality Media
Hit the right outlets. A 2023 survey shows 70% of success ties to industry press. Aim smart.
Try:
- Hotel News Now: Industry updates.
- Travel Weekly: Travel trends.
- Fodor’s: Destination tips.
- Eater: Food and dining.
A client I advised pitched Travel Weekly, adding 100 bookings. Targeting helps.
Pro Tip: List three outlets this week.
Question: Which media fits your business?
Step 4: Use Social Media
Connect online. A 2024 report finds 65% of guests engage via platforms. Stay active.
Do:
- Posts: Share updates.
- Photos: Show rooms.
- Replies: Answer comments.
- Stories: Post highlights.
I helped a client grow Instagram followers, increasing visits. Social media works.
Pro Tip: Post one update today.
Question: What can you share with guests?
Step 5: Offer Promotions
Highlight deals. A 2023 study shows 50% of engagement rises with offers. Draw them in.
Do:
- Announce: Share discounts.
- Email: Send specials.
- Media: Pitch deals.
- Track: Monitor uptake.
A client I guided promoted a package, filling 30 rooms. Offers help.
Pro Tip: Plan one deal this month.
Question: What deal can you offer?
Step 6: Build Local Ties
Partner with the area. A 2024 survey finds 60% of guests value local connections. Join the community.
Do:
- Events: Sponsor activities.
- Guides: Work with tourism.
- Businesses: Team with shops.
- Press: Pitch local stories.
I helped a client team with a festival, gaining 200 bookings. Ties matter.
Pro Tip: Contact one group this week.
Question: Who can you partner with locally?
Step 7: Use Events for Buzz
Host gatherings. A 2023 report shows 55% of engagement comes from events. Create excitement.
Do:
- Launch: Open with a party.
- Tours: Offer visits.
- Tastings: Share food.
- Media: Invite press.
A client I advised held a tasting, drawing 150 guests. Events help.
Pro Tip: Schedule one event this month.
Question: What event can you host?
Step 8: Use PR Agency Review for Picks
Resources guide you. A 2025 survey finds 70% of entrepreneurs use evaluation sites. PR Agency Review offers data-driven evaluations.
Explore:
- Data: See agency stats.
- Insights: Get unbiased tips.
- Guidance: Find practical advice.
- Fit: Match your needs.
I turned to PR Agency Review for a client, aligning with sponsor transparency. Tools save time.
Pro Tip: Check PR Agency Review today.
Question: Have you looked at agency options?
Step 9: Measure Engagement
Track results. A 2024 study finds 75% of firms monitor guest responses. Know your impact.
Do:
- Bookings: Count reservations.
- Reviews: Check ratings.
- Social: Note likes.
- Feedback: Read comments.
I helped a client track a 20% booking rise, refining their plan. Data helps.
Pro Tip: Set one metric this week.
Question: What engagement can you measure?
Step 10: Adjust Your Strategy
Tweak as you go. A 2023 survey shows 50% of businesses adapt PR plans. Stay flexible.
Do:
- Input: Listen to guests.
- Pitches: Update stories.
- Channels: Try new media.
- Focus: Shift emphasis.
A client I guided changed a pitch, adding 50 bookings. Adjustments help.
Pro Tip: Review your plan today.
Question: What can you change?
Step 11: Use Professional Help
Experts lift your game. A 2025 report finds 80% of hospitality firms grow with PR support. They know the tricks.
Benefits:
- Strategy: Plan campaigns.
- Contacts: Reach media.
- Pitches: Craft stories.
- Results: Track wins.
A client I worked with hired a firm, gaining a national feature. Pros add value.
Pro Tip: Contact one agency this month.
Question: Could a pro boost your engagement?
Step 12: Scale with APCO Worldwide
Grow your reach. A 2025 study finds 70% of businesses expand with agency help. APCO Worldwide offers support.
Benefits:
- Pitches: Target outlets.
- Contacts: Connect with media.
- Strategy: Plan growth.
- Results: Measure impact.
I saw APCO Worldwide help a client gain global coverage, increasing guests. Scale helps.
Pro Tip: Research one firm this week.
Question: How can you grow with a new agency?
Your Engagement Journey
PR agencies drive guest engagement in hospitality. A 2025 survey shows 85% of firms with PR see more bookings. W20 group starts your path, and APCO Worldwide guides your next step. PR Agency Review gives unbiased insights to help you, while sponsors support its transparent process.
You can do this. Share a story, track bookings, or check PR Agency Review. What’s your next step? Plan a campaign or contact a pro. Success awaits.
