The global garment steemer market is experiencing significant demand owing to the growing need for wrinkle-free clothing. Garment steamers help remove creases and wrinkles from various fabric types like cotton, linen, silk without using an iron. They effectively refresh garments with the press of a button and minimize ironing time. The rising working professional population that often has to wear formal clothes has boosted the sales of garment steamers.
Garment steamers work by generating pressurized steam to relax fabric fibers and remove wrinkles. Their compact size allows easy storage and portability for steaming on the go. Most modern steamers heat up quickly and have adjustable steam settings for delicate fabrics. They protect clothes from scorching and fusion caused by excessive heat exposure during ironing.
The Global garment steamer market is estimated to be valued at US$ 490 million in 2024 and is expected to exhibit a CAGR of 6.1% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the garment steamer market are Koninklijke Philips N.V, Panasonic Corporation, Conair Corporation, Helen of Troy Limited, and Jiffy Steamer.
The increasing Garment Steamer Market Demand for wrinkle-free travel-friendly clothing and growing fashion and retail sectors present significant growth opportunities.
Major companies are expanding their product lines and distribution networks globally with a focus on emerging economies in Asia and Latin America experiencing a boom in the clothing industry.
Market Drivers
The growing working professional population often needing to wear formal clothing for work is driving the demand for garment steamers to avoid ironing. Their fast and convenient method of wrinkle removal without direct heat exposure appeals to busy lifestyles.
The rising trend of athleisure and comfort clothing has increased the sale of easy care fabrics like cotton and linen requiring occasional steaming instead of rigorous ironing. This further propels the market growth.
PEST Analysis
Political: The regulations around working hours and minimum wages impact the production cost for garment steamers. Many countries have rules in place to protect workers.
Economic: The overall economic growth and disposable income levels determine the demand for garment steamers. Higher incomes mean people can spend more on clothing care products.
Social: Younger consumers prefer quick and easy solutions for grooming and clothing care. The fast pace of modern life favors products like garment steamers that save time.
Technological: New lightweight and compact steamer designs utilize advanced heating technologies for faster warming. Connectivity features and accessories are being integrated for added convenience.
Garment steamer sales are heavily concentrated in a few Asian markets in terms of value. China accounted for over 30% of the global market share owing to a large domestic consumer base and status as a manufacturing hub. Other Asian countries such as Japan, South Korea and India also have established markets due to their textile industries and busy lifestyles. In North America, the United States represented the single largest country market.
The garment steamer market is witnessing its fastest growth in Southeast Asia and parts of Central and South America. Countries like Vietnam, Indonesia, Mexico and Brazil are experiencing double digit annual percentage increases in demand. Rising affluence, expanding middle class and growing popularity of Western fashion trends are key factors driving this growth. Their youthful populations also adopt new technologies quickly making them attractive markets.
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