The global water purifier market size was valued at USD 35.01 billion in 2024. The market is projected to grow from USD 37.67 billion in 2025 to USD 62.88 billion by 2032, exhibiting a CAGR of 7.6% during the forecast period. Fortune Business Insights™ has delved into these insights in its latest research report, titled, “Water Purifier Market, 2025-2032.”
According to the analysis, commercial and residential sectors are likely to be the major recipients of water purification technology. Industry players expect RO and UV filters to be sought-after across end-use applications. For instance, in September 2021, A.O. Smith rolled out an under-the-counter water treatment unit with UV plus silver activated post-carbon technology in India.
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Segmentation Analysis:
By Product Type Analysis
The point-of-use filters segment is further divided into countertop filters, under the counter filters, pitcher filters, faucet-mounted filters, and others. Among the two major segments, the point-of-use filters segment held the largest share of the market in 2024. Point-of-use filters are compressed systems and requires less space. The lower volume capacity of these filters makes them suitable for lighter applications. Among point-of-use water filters, countertop filters are major contributors to the revenue of the segment.
By Category Analysis
The RO filters segment held the largest revenue share of the market in 2024. RO water filters remove 99% of the contaminants and are specially used to produce bottled quality water. These filters are witnessing high demand to treat hard water owing to their excellent barrier against harmful minerals. Sometimes, RO filters restrict essential minerals, such as iron, calcium, and magnesium, which can alter the taste of the water.
