The global liquid laundry detergent market size was USD 24.99 billion in 2023 and is projected to grow from USD 26.52 billion in 2024 to USD 41.65 billion by 2032 at a CAGR of 5.8% during the forecast period. Increasing demand for effective and convenient washing solutions is expected to fuel market progress. Fortune Business Insights™ mentions this information in its report titled "Liquid Laundry Detergent Market, 2025-2032."
Liquid laundry detergent is a detergent made up of liquid instead of powder. It is composed of surfactants and other ingredients to enhance fabric cleaning. They are an extremely convenient option that eliminates the hassles of lint formation, color loss, and others. It reduces washing time and removes dirt efficiently from clothes. These type of detergents are made up of a mixture of non-ionic and anionic surfactants. Liquid detergents work well in cold, dry, and hot water and reduce the effort taken to wash clothes, and improve the consumer's experience. In addition, the evolving consumer experience and rising demand for effective laundry solutions are expected to boost market progress during the upcoming years.
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Segments:
By Application, the market is segmented into household and industrial & institutional. Regionally, it is classified into Europe, North America, Asia Pacific, Latin America, and the Middle East & Africa.
Highlights of the Report:
The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.
What are the main factors driving growth?
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Rising popularity of automatic washing machines worldwide.
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Growing awareness about hygiene and cleaning efficiency.
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Ability to retain fabric quality by reducing fiber damage and color fading.
Are there any challenges?
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Higher price compared to powder detergents.
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Presence of low-cost alternatives in emerging economies.
Which regions dominate the market?
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North America: Leading market (USD 6.94 billion in 2020), driven by home care facilities, healthy lifestyle adoption, and real estate growth.
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Asia Pacific: Fastest growth due to urbanization, rising middle-class income, and industrial expansion.
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Europe: Strong demand for bio-based detergents and premium household cleaning solutions.
What strategies are these companies using?
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Launch of hygiene-focused products to boost brand image.
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Heavy investment in manufacturing facilities to expand production.
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Focus on R&D and automation to improve quality, reduce costs, and increase operational efficiency.
Industry Development
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May 2022 – Procter & Gamble (P&G) invested USD 2.51 billion to set up a liquid detergent manufacturing facility in Hyderabad, India.
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May 2022 – Unilever’s Breeze brand launched Breeze Detergent, a concentrated 500ml formula that can be diluted to make 2.5 liters, providing over 60 washes.
List of Key Players Profiled in this Market Report
- Procter & Gamble (U.S.)
- Unilever (U.K.)
- Lion Corporation (Japan)
- KAO CORPORATION (Japan)
- Henkel AG & Co. KGaA (Germany)
- Church & Dwight Co., Inc. (U.S.)
- Reckitt Benckiser Group plc (U.K.)
- Wipro Consumer Care and Lighting (India)
- Seventh Generation Inc. (U.S.)
- Guangzhou Blue Moon Industrial Co., Ltd. (China)
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