Biscuits Market Overview
The global biscuits market is experiencing significant growth, driven by the increasing preference for convenient snack options, continuous innovations in flavors and textures, and the rapid expansion of e-commerce platforms. In 2024, the market reached USD 128.65 billion and is projected to hit USD 187.0 billion by 2033, growing at a CAGR of 4.2% during 2025–2033. The rising popularity of portion-controlled and single-serve biscuits is further fueling demand among busy, on-the-go consumers.
Study Assumption Years
Base Year: 2024
Historical Years: 2019–2024
Forecast Years: 2025–2033
Biscuits Market Key Takeaways
- The global biscuits market size was USD 128.65 billion in 2024 and is expected to reach USD 187.0 billion by 2033, growing at a CAGR of 4.2% from 2025 to 2033.
- Asia Pacific leads the market with a 37.5% share in 2024.
- Sweet biscuits, including cookies and chocolate-coated varieties, dominate due to their broad consumer appeal.
- Wheat remains the primary ingredient, driven by its availability and consumer preference.
- Pouches and packets are the most widely used packaging formats, offering convenience and extending shelf life.
- Supermarkets and hypermarkets hold the largest distribution share, providing a wide variety of products.
- Online retail is expanding rapidly, supported by growing internet penetration and home delivery preferences.
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Market Growth Factors
- Rising Demand for Easy Snack Options
Busy lifestyles have increased the need for quick and portable snack solutions. Biscuits fulfill this requirement with their convenience, variety of flavors, and user-friendly packaging. Single-serve and portion-controlled packs are particularly popular among students, professionals, and travelers. Their long shelf life enhances their attractiveness as an instant energy option without compromising taste or freshness. - Product Development and Diversification
Manufacturers are continuously innovating to align with evolving consumer preferences. This includes introducing exotic fruit flavors, chocolate variants, and healthier formulations such as gluten-free, low-sugar, and fiber-rich biscuits. Functional biscuits fortified with vitamins and minerals are increasingly appealing to health-conscious buyers. Advanced packaging technologies that extend freshness and shelf life also improve consumer satisfaction and loyalty. - Improvement of Online Retail Channels
The growth of digital commerce has transformed the biscuits market. Consumers can now explore and purchase a wide assortment of biscuits online, supported by detailed product information, reviews, and competitive pricing. Efficient logistics and delivery systems further boost e-commerce growth. Online channels also provide manufacturers with direct consumer engagement opportunities, allowing faster adaptation to changing buying behaviors.
Market Segmentation
Breakup by Product Type:
Crackers and Savory Biscuits:
- Plain Crackers – Simple, unsweetened varieties, often served with toppings.
- Flavored Crackers – Enhanced with herbs, spices, or cheese.
Sweet Biscuits:
- Plain Biscuits – Traditional sweet biscuits without coatings.
- Cookies – Soft or crunchy biscuits with add-ins like chocolate chips or nuts.
- Sandwich Biscuits – Filled with cream, jam, or similar layers.
- Chocolate-coated Biscuits – Fully or partially coated in chocolate.
- Others – Miscellaneous sweet biscuit varieties.
Breakup by Ingredient:
- Wheat
- Oats
- Millets
- Others (including rice flour and cornmeal)
Breakup by Packaging Type:
- Pouches/Packets
- Jars
- Boxes
- Others (including tins and specialty packs)
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Independent Bakery
- Online Stores
- Others (vending machines, kiosks, etc.)
Breakup by Region:
- North America: United States, Canada
- Asia Pacific: China, Japan, India, South Korea, Australia, Indonesia, Others
- Europe: Germany, France, United Kingdom, Italy, Spain, Russia, Others
- Latin America: Brazil, Mexico, Others
- Middle East and Africa
Regional Insights
Asia Pacific holds the leading position in the global biscuits market, accounting for more than 37.5% of the market share in 2024. Growth in this region is supported by large populations, increasing disposable incomes, and urbanization. China and India are key contributors, driven by the rising demand for ready-to-eat snacks like biscuits. Expansion of organized retail and strong e-commerce adoption further accelerates regional growth.
Recent Developments & News
August 2023: Britannia Industries Limited launched Jim Jam Pops, an innovative open cream biscuit, highlighting the company’s focus on product innovation and meeting evolving consumer preferences. Such developments illustrate the dynamic and competitive nature of the biscuits industry, where companies continually introduce new formats to attract consumers.
Key Players
- Bahlsen GmbH & Co. KG
- Britannia Industries Limited
- Burton's Biscuit Company
- ITC Limited
- Kellogg Company
- Lotus Bakeries Corporate
- Mondelez International Inc.
- Nestlé S.A.
- Parle Products Private Limited
- Pladis Global
- Walker's Shortbread
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