From Sleepwear to Style Statement: Nightdress Market on the Rise

From Sleepwear to Style Statement: Nightdress Market on the Rise

Market Analysis:

The global nightdress market was valued at USD 12,960 million in 2024 and is projected to reach approximately USD 19,120 million by 2031, registering a CAGR of 5.8% during the forecast period from 2025 to 2031.

Key Trends Include:

• Surge in demand for premium fabrics like silk, bamboo, and organic cotton.

• Growing popularity of loungewear-style nightdresses that blur lines between sleepwear and casual wear.

• Rising influence of celebrity-endorsed and influencer-driven brands.

• Expansion of eco-friendly and sustainable nightwear collections.

Market Segments Analysis:

• By Type: Long nightdresses, short nightdresses, maternity nightwear, robes

• By Material: Cotton, satin, silk, synthetic, bamboo

• By Distribution Channel: Online retail, supermarkets, specialty stores, brand outlets

• By End User: Women (dominant), Men, Kids

Market Opportunity:

Emerging markets such as India, Brazil, and Southeast Asia offer strong growth potential due to increasing disposable income and online shopping penetration. Demand for personalized, size-inclusive, and season-specific designs is also rising.

Get the FREE PDF Sample Copy (Including FULL TOC, Graphs, and Tables) of this report - https://www.qyresearch.in/request-sample/consumer-goods-global-nightdress-market-insights-industry-share-sales-projections-and-demand-outlook-2025-2031?utm_source=linkedin&utm_campaign=ruchika 

Growth Drivers and Challenges:

Drivers: Growing fashion consciousness, urbanization, and online retail adoption.
Challenges: Price competition, seasonal sales volatility, and raw material costs.