In the competitive world of fitness fashion, a new player is challenging the status quo with a uniquely British approach that's turning heads and transforming the industry. OiJim, a startup founded by James Glover, is not just selling gym wear—it's creating a movement that empowers content creators and celebrates authentic gym culture.
The Creator Economy Meets Fitness Fashion
Traditional fitness brands have long dominated the market, but OiJim is pioneering a revolutionary model. Their platform allows small content creators to design, launch, and profit from their own clothing lines. It's more than merchandise; it's a collaborative ecosystem where creativity meets commerce.
Beyond Clothing: A Community-Driven Approach
What sets OiJim apart is its commitment to building a genuine community. Their apparel isn't just about looking good—it's about belonging. With cheeky slogans like "Go On You Donkey" and "Stay FKN Hydrated", the brand speaks the language of gym enthusiasts.
The Numbers Behind the Narrative
While still a young brand, OiJim has ambitious goals. Targeting £20,000 monthly revenue within a year, they're not just talking—they're executing. Their print-on-demand model allows rapid product iteration, and their BUILD YOUR DREAM BRAND provides creators a tangible path to monetisation.
Product Ecosystem: More Than Just Apparel
OiJim's range extends beyond clothing. From hydration products to supplements, they're building a holistic fitness brand. Their supplement line, launching soon, promises clean, performance-focused formulas that align with their brand's ethos of authenticity and quality.
The Future of Fitness Branding
As the fitness industry evolves, OiJim represents a new paradigm: brands that are transparent, community-driven, and creator-centric. By giving small influencers a platform and voice, they're not just selling products—they're reshaping how fitness brands connect with their audience.
The bolt isn't just a logo—it's a movement.
