If this is your first Digital Marketing job interview, it is only natural to feel a mix of excitement and nerves. Impressing every candidate is a guarantee, and so is securing their desired job. While conducting job readiness tests, we at Placement Mumbai, do more than just linking candidates to companies.
As a candidate, having some form of a strategy to respond to commonly asked questions can make you feel more at ease and less panicked as the interview approaches. Below are the questions that we feel are the most relevant to a first-time Digital Marketing interview that every candidate should be prepared with.
Commonly Asked Digital Marketing Interview Questions
1. How would you define Digital Marketing?
Candidate POV: Interviewers are most likely to find out whether you have some elementary knowledge of the field or not. You can define Digital Marketing as the promotion, distribution or sale of a product or service through a digital medium such as social media, search engines, and websites. Make sure to mention that it is not enough just to reach potential customers, you have to also engage with them.
2. What are the different types of Digital Marketing?
• Inbound Marketing – Customer acquisition through SEO, social media, and blogging.
• Outbound Marketing – Customer acquisition via advertising, emails, and telemarketing.
Candidate POV: In this context, demonstrate that you are capable of tailoring your approach to both strategies, depending on the aims of the company.
3. Why is it that Digital Marketing is more favored than traditional Marketing?
Candidate POV: Employers want to know if you can defend the claims. You can say that in terms of tracking, cost-efficiency, digital marketing has more advantages than traditional, as it also offers global reach and measurable ROI.
4. Name some of the Digital Marketing tools you consider useful?
Candidate POV: Cite tools that you have used. For example: tracking tools such as google analytics, SEMrush and Ahrefs for SEO, MailChimp for email marketing, and Buffer for scheduling to sprout social media posts. This provides practicality to your answer.
5. What are some of the most recent trends in Digital Marketing?
Candidate POV: This is where the notion of being “always in the know” comes in. You can mention things such as the use of AI in marketing, influencer partnerships, chatbots, short videos, and voice-activated marketing. If you follow trends, it works in your favor.
Pro Tips for Candidates to Follow Before the Interview
• Explore the social media pages of the company you are interviewing with and their website.
• Be prepared to display some of your work, such as email campaigns, SEO wins, or social media growth.
• Discuss the activities which led to positive engagement, ROI, and outcomes, as opposed to just activities.
• There is no learning without some measure of willingness. If you are clueless about something, let it be known.
