In 2018, the global food colors market was valued at USD 2.55 billion and is forecasted to grow to USD 7.58 billion by 2032, advancing at a compound annual growth rate (CAGR) of 8.11% during the study period. North America led the market in 2018 with a 26.19% share. Within the region, the U.S. is projected to experience strong expansion, potentially exceeding USD 1.54 billion by 2032. Key factors fueling this growth include the rising popularity of visually attractive food products, greater adoption of plant-based colorants, and the steady consumption of processed and packaged foods.
The increasing use of colorants in soft drink production, coupled with the growing demand for these beverages, is further supporting industry growth. Moreover, the continued global preference for packaged and processed items, particularly carbonated drinks, remains a major contributor to market expansion.
Information Source: https://www.fortunebusinessinsights.com/food-colors-market-102644
Key Growth Drivers
A strong shift toward clean-label and naturally sourced ingredients is one of the primary forces driving the market. Plant-, fruit-, and vegetable-derived pigments are increasingly being chosen over synthetic alternatives, aligning with the rising health-conscious consumer base. This trend is especially visible in categories such as packaged snacks, confectionery, and beverages, which heavily rely on natural colorants for enhanced appearance.
Food manufacturers are increasingly focusing on vibrant, health-friendly coloring options to meet consumer expectations, while the demand for artificial additives continues to decline. Additionally, the expansion of the food and beverage industry in developing regions is opening fresh growth avenues for suppliers of natural and synthetic colors.
Competitive Landscape
Symrise AG, a leading player in flavors and fragrances, expanded its footprint in Asia-Pacific by opening a Flavor Innovation and Technology Center in Singapore. This €30 million investment aims to enhance innovation in food and nutrition while strengthening manufacturing capabilities across the region.
According to CEO Dr. Heinz-Jürgen Bertram, Asia is shaping the future of food trends, and Singapore provides a unique platform that blends technological expertise, business capabilities, and nutritional insights. This new center is expected to accelerate collaboration and innovation across the food sector.
The increasing global demand for natural, visually appealing, and clean-label products will remain a key factor influencing market growth in the years ahead.
Regional Insights
In 2018, the North American food color market was valued at USD 667.77 million and is anticipated to expand steadily. Factors such as the transition toward natural alternatives, stricter regulations on synthetic additives, and higher consumer awareness regarding health are propelling the market. The region’s robust food production industry and the rising consumption of carbonated drinks, utilizing both natural and synthetic colorants, further contribute to growth.
The Asia-Pacific market is projected to grow at a faster pace, supported by increasing disposable incomes, a larger working population, and strong demand for convenient, ready-to-eat food items in countries like China and India. These dynamics are creating significant opportunities for color manufacturers in the region.
Major Market Participants
- Döhler Group
- Archer Daniels Midland Co.
- Symrise AG
- Ingredion Incorporated
- Sensient Technologies
- Kalsec, Inc.
- DDW, Inc.
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Recent Developments
- July 2021: GNT Group launched EXBERRY Coloring Foods made from turmeric and spirulina, delivering cost-effective, clean-label green coloring options.
- June 2021: Chr. Hansen Natural Colors, rebranded as Oterra, acquired Symrise AG’s natural food coloring business, further strengthening its natural color portfolio.
