Europe Wine Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 78.5 Billion
Market Forecast in 2033: USD 113 Billion
Market Growth Rate: 4.1% (2025-2033)
The Europe wine market size reached USD 78.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 113 Billion by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033.
The European market is essentially built up of the demand for premium and luxury wines, especially by high-income consumers, who are looking for top quality goods. Conforming to this the expanding wine tourism sector is providing greater exposure to multiple wine regions and subsequently driving market expansion. Additionally, the recent increase in holding wine tasting events - events and experiences focusing on wine - is encouraging consumer participation, and therefore increasing wine consumption.
Furthermore, the increasing tendency for bio(logical) and ecofriendly wines is however a key determinant of market opportunities, since an eco-friendly production is preferred by environmentally minded clients. In addition, the growing acceptance of online wine sale platforms is extending the consumer base and convenience, and this will lead to the expansion of the market. In addition, due to the rapidly growing aged population in developed countries, the consumption of wines is increasing, the aged consumers have more willingness to drink wine. Furthermore, modern marketing techniques and social media promotions towards new generations are attracting new consumers, fueling the culture of wine.
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Europe Wine Market Scope and Growth Analysis:
The market scope is expanding significantly due to the growing preference for premium wines, alongside an increased number of local wineries. Concurrent with this, the growing popularity of wine food pairing is expanding the market space, as a greater number of consumers are looking for fine dining experiences. In addition, the pattern of health-aware consumption is making moderate drinking in the enjoyment of alcoholic beverages a more attractive option for Europe, particularly for the elderly.
In addition, millennials' increasing interest in wine is fueling the market's growth as a new generation of consumers searches for brands to try in their portfolio of wines from various regions. Also, eco-friendly production approaches are attracting green consumers which in turn is boosting the market potential. Therefore, the growing volume of wine exports, as well as the growing interest in wine tourism add up to the growing market potential in Europe. With the rise of social media and wine bloggers, wine culture is becoming more and more accessible and consumer engagement is becoming more and more intense.
Europe Wine Market Forecast and Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest Europe wine market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Breakup by Product Type:
- Still Wine
- Sparkling Wine
- Fortified Wine and Vermouth
Breakup by Color:
- Red Wine
- Rose Wine
- White Wine
Breakup by Distribution Channel:
- Off-Trade
- On-Trade
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Key highlights of the Report:
- Recent Industry News
- Key Technological Trends & Development
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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