Meticulous Research®, a prominent global market research firm, recently published a report titled "English Language Learning Market by Methodology (Blended Learning, Offline Learning, Online Learning), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography—Global Forecasts to 2031."
According to the report, the global English Language Learning Market is projected to expand at a compound annual growth rate (CAGR) of 11.1% from 2024 to 2031, reaching a total market size of $81.1 billion by 2031. The growing significance of English in the global business landscape, along with increasing investments in start-ups and small-scale companies focused on teaching English, are key factors driving this growth. Furthermore, the affordability of English language learning apps has further boosted market expansion. Despite this growth, reluctance in certain countries to adopt English as a primary language of communication may hinder market progress.
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The rising expenditure in the education sector, along with transnational education (TNE), is anticipated to open new market opportunities. However, a major challenge remains—the shortage of trained English language teachers. In addition, trends such as artificial intelligence (AI), robot technology, and e-learning are reshaping the landscape of English language learning.
The market is segmented based on methodology, learning mode, age group, and end user, with country-level analysis also included.
The methodology segment divides the market into blended learning, offline learning, and online learning. In 2024, blended learning is expected to hold the largest share due to increasing demand for personalized learning and advanced learning systems. However, the online learning segment is expected to grow at the fastest pace during the forecast period, driven by the flexibility and convenience of learning online.
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Learning mode splits the market into self-learning apps and tutoring, with tutoring further segmented into one-on-one and group learning. The tutoring segment is anticipated to dominate the market in 2024 due to the growing demand for personalized education and real-time feedback, while the self-learning apps segment is expected to record the highest growth rate.
The age group segment spans various demographics, with the 13-17 years group forecasted to hold the largest market share in 2024. This growth is driven by factors such as digitization in schools, the rise in smartphone use, and increased demand for engaging learning experiences. Meanwhile, the 18-20 years segment is expected to experience the fastest growth rate.
In terms of end users, individual learners are expected to dominate the market in 2024, driven by widespread internet penetration and the rise in social media platforms. Corporate learners and educational institutions are also important market segments.
Regionally, Asia-Pacific is expected to hold the largest market share in 2024, with the highest growth rate projected for the forecast period. Factors such as increasing demand for multilingual professionals and government initiatives to strengthen education networks are fueling growth in the region.
Key Players:
The key players operating in the English language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Ltd (U.K.), Babbel GmbH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
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Key questions answered in the report-
- Which are the high-growth market segments based on methodology, learning mode, age group, and end user?
- What was the historical market for the English language learning market?
- What are the market forecasts and estimates for the period 2024–2031?
- What are the major drivers, restraints, challenges, trends, and opportunities in the English language learning market?
- Who are the major players, and what shares do they hold in the English language learning market?
- How is the competitive landscape in the English language learning market?
- What are the recent developments in the English language learning market?
- What strategies are adopted by the major players in the English language learning market?
- What are the key geographic trends, and which are the high-growth countries?
- Who are the local emerging players in the global English language learning market, and how do they compete with the other players?
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