The disinfectants market comprises surface disinfectants, disinfectant sprays and wipes, and hand sanitizers that are used for disinfecting surfaces and hands to curb the spread of infections. Disinfectants are effective against a wide array of microorganisms such as bacteria, viruses, and molds. Hand sanitizers are alcohol-based and are applied topically to kill germs, while surface disinfectants are used to disinfect high touch surfaces including door handles, smartphones, desks, and countertops. The growing hygiene awareness due to the COVID-19 pandemic has increased the demand for disinfectants for residential as well as commercial settings. The Global Disinfectants Market is estimated to be valued at US$ 49.0 Bn in 2024 and is expected to exhibit a CAGR of 6.0% over the forecast period 2023 to 2030.
Key Takeaways
Key players operating in the disinfectants market are Solvay S.A., Unilever Group, Evonik Industries AG, 3M Company, Procter & Gamble Corporation, dowdupont Inc., Lanxess AG, BASF S.E., The Clorox Company, and Reckitt Benckiser Plc. The growing awareness about sanitization and hygiene during the COVID-19 pandemic has boosted the demand for surface disinfectants and hand sanitizers exponentially. The increasing adoption of disinfectants across healthcare, hospitality, F&B, and other commercial sectors is expected to drive the market growth over the forecast period. Geographically, the Asia Pacific region is expected to exhibit the fastest growth in the disinfectants market owing to rising hygiene standards and growing population in countries like India and China.
Market key trends
In the recent past, there has been a growing awareness among consumers regarding the importance of hygiene and cleanliness, especially after the COVID-19 outbreak. This has led to increased adoption of disinfectants across both residential as well as commercial settings. Additionally, with rising health consciousness and changing lifestyles, consumers are increasingly preferring sustainable and eco-friendly disinfecting products manufactured using plant-based ingredients. Key players are further investing in R&D to develop advanced formulations with heightened efficacy and shorter contact times. Sustainable and eco-friendly product launches catering to shifting consumer preferences will continue to be a key trend in the disinfectants market.
Porter's Analysis
Threat of new entrants: Manufacturing and accessing distribution channels for disinfectants require significant capital investment and resources which deter potential new competition. Bargaining power of buyers: Buyers have moderate bargaining power as disinfectants are commoditized products and there are a number of manufacturers. Bargaining power of suppliers: Suppliers of key chemicals have some bargaining power due to technical expertise required, however overall impact is moderate due to availability of substitutes. Threat of new substitutes: Threat of new substitutes is low as disinfectants have well established demand in healthcare, commercial and consumer spaces. Competitive rivalry: Industry is concentrated with top players competing intensely on price and innovation.
The North American region accounts for the largest market share in terms of value led by the US. Stringent regulations pertaining to hygiene and infection control in healthcare and food processing industries drive significant demand.
The Asia Pacific region excluding Japan is expected to be the fastest growing market for disinfectants. Rapid industrialization, growing middle class and increased awareness about hygiene is fueling demand growth. China leads the region supported by strong economic growth and increasing healthcare investments.
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