The Cordless Lawn Mower industry is rapidly expanding with growing consumer preference for eco-friendly and efficient lawn care solutions. This sector is witnessing significant shifts driven by technological innovations and rising awareness about sustainable gardening, making it a critical focus for market players aiming at long-term business growth.
Market Size and Overview
The cordless lawn mower market is estimated to be valued at USD 3.37 Bn in 2025 and is expected to reach USD 6.04 Bn by 2032. It is projected to grow at a compound annual growth rate (CAGR) of 8.7% from 2025 to 2032.
Market Drivers
A key market driver for the cordless lawn mower market is the escalating demand for eco-friendly landscaping tools. For instance, in 2024, regions such as North America saw a 15% year-over-year increase in cordless mower sales, backed by regulatory policies aiming to reduce carbon emissions in urban areas. The adoption of lithium-ion battery technology has increased operational efficiency and reduced noise pollution, enhancing Cordless Lawn Mower Market Opportunities. This shift addresses both environmental concerns and consumer desire for quieter, lower-maintenance equipment, fueling significant market revenue growth.
PEST Analysis
- Political: Governments in Europe and North America have introduced stricter emissions regulations on gasoline-powered garden equipment between 2024-2025, intensifying demand for cordless alternatives. These policies stimulate investment in green technologies, positively influencing market growth strategies.
- Economic: Despite inflationary pressures globally, the cordless lawn mower market remains resilient as consumers prioritize quality and efficiency, reflected by steady sales growth and rising industry share in premium market segments.
- Social: Increased urbanization and rise in suburban housing have contributed to a growing consumer base focusing on convenient lawn care solutions. The growing emphasis on environmentally conscious lifestyles in 2025 underpins expanding market segments.
- Technological: Advances in battery life, quick charging technology, and smart lawn mower features including app connectivities have been introduced in 2024 and 2025, driving product innovation and enhancing market dynamics.
Promotion and Marketing Initiatives
In 2024, The Toro Company launched a comprehensive digital campaign focused on eco-conscious millennials through social media platforms and influencer partnerships, resulting in a 20% increase in market revenue in targeted regions. Their “Quiet Green Power” campaign leveraged virtual lawn care tutorials and sustainable landscaping tips, enhancing brand visibility and accelerating business growth. Such focused promotional strategies are critical in educating consumers and expanding the cordless lawn mower market share.
Key Players
- Husqvarna Group
- Stanley Black & Decker, Inc.
- Robert Bosch GmbH
- Deere & Company (John Deere)
- The Toro Company
Recent strategies by market companies include:
- Husqvarna Group introduced a new battery model in early 2025, extending runtime by 30%, improving customer satisfaction and increasing its market share in North America.
- Stanley Black & Decker expanded its manufacturing capacity in Asia during 2024 to meet rising demand, yielding a 12% revenue increase that year.
- Robert Bosch GmbH partnered with local distributors in Europe in 2025 to enhance after-sales service, boosting consumer confidence and business growth.
- Deere & Company launched an integrated app-based lawn care ecosystem in 2025, significantly improving user engagement and market insights.
- The Toro Company enhanced its product portfolio by introducing smart sensor technology in 2024, driving market trends towards automated lawn maintenance.
FAQs
Q1: Who are the dominant players in the cordless lawn mower market?
The leading market players include Husqvarna Group, Stanley Black & Decker, Robert Bosch GmbH, Deere & Company, and The Toro Company, all of which focus on product innovation and expanding market share globally.
Q2: What will be the size of the cordless lawn mower market in the coming years?
The market is forecasted to grow from USD 3.37 billion in 2025 to USD 6.04 billion by 2032, with a CAGR of 8.7%, driven by rising adoption of battery-powered lawn equipment.
Q3: Which end-user segment holds the largest growth opportunity?
The residential segment leads growth opportunities due to increasing urbanization and demand for sustainable lawn care solutions, supported by trends in smart garden technologies.
Q4: How will market development trends evolve over the next five years?
Market trends will focus on enhanced battery technologies, integration of IoT-enabled smart features, and expanded geographic penetration into emerging economies, improving user experience and driving business growth.
Q5: What is the nature of the competitive landscape and challenges in the cordless lawn mower market?
The competitive landscape is marked by intense innovation and strategic collaborations, while market challenges include high initial costs and battery disposal management, which companies are addressing through R&D.
Q6: What go-to-market strategies are commonly adopted in the cordless lawn mower market?
Marketing initiatives often blend digital engagement, influencer partnerships, localized after-sales services, and product diversification to enhance market reach and strengthen consumer loyalty.
This comprehensive market report on cordless lawn mower market size, trends, market revenue, and share provides critical insights and actionable intelligence for stakeholders aiming to capitalize on emerging market opportunities.
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Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups.
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