The cordless lawn mower market continues to gain significant traction, driven by technological advancements and increasing consumer preference for eco-friendly landscaping tools. With evolving consumer lifestyles and environmental regulations, this market is witnessing dynamic shifts in market share and revenue. The insights compiled here provide a comprehensive understanding of the current industry size and forecast, offering valuable market insights for strategic business growth.
Market Size and Overview
The cordless lawn mower market is estimated to be valued at USD 3.37 Bn in 2025 and is expected to reach USD 6.04 Bn by 2032. It is projected to grow at a compound annual growth rate (CAGR) of 8.7% from 2025 to 2032.
This significant market growth is propelled by rising demand for efficient and sustainable lawn care solutions, expanding market segments across residential and commercial use, and the growing adoption of battery-powered gardening tools. The Cordless Lawn Mower Market report highlights increasing customer inclination towards noise reduction and zero-emission equipment, reinforcing the industry size and market revenue forecasts.
Market Drivers
- Sustainability and Environmental Regulations: One of the foremost market drivers for the cordless lawn mower industry is the increasing global emphasis on reducing carbon footprints. For example, in 2024, several U.S. states implemented strict regulations limiting gasoline-powered equipment to reduce air pollution, propelling cordless mowers to gain market share. The shift toward battery-operated lawn maintenance tools is not only driven by regulatory frameworks but also by consumers’ growing environmental awareness, representing a major opportunity in the current market landscape.
- The transition to lithium-ion battery technology with improved efficiency and run time also offers a competitive advantage, driving market growth faster than anticipated.
PEST Analysis
- Political: Government incentives and regulations in 2024-2025 aimed at sustainability have encouraged market growth, such as subsidies for electric gardening equipment in the European Union and North America. These policies have directly impacted market scope by fostering investments in cordless lawn mower innovations.
- Economic: Despite global inflationary pressures in 2025, rising disposable income and urbanization have elevated demand for convenient lawn care products. The market revenue for cordless lawn mowers has seen renewed business growth even amid economic challenges, highlighting resilience in this segment.
- Social: Increasing consumer preference for quieter, low-maintenance, and environmentally friendly home appliances, influenced by social trends in eco-consciousness and lifestyle changes, has accelerated adoption rates. Market trends in suburban areas showcase a surge in demand for cordless models due to convenience and noise regulations in residential communities.
- Technological: Technological advancements in battery capacity, smart sensors, and AI-driven mowing features introduced in 2024 have expanded the market growth strategies for leading companies, allowing for extended battery life and autonomous functionality, which significantly enhance user experience and attract new market players.
Promotion and Marketing Initiative
- In 2024, a leading market player successfully launched a global digital marketing campaign focusing on sustainability and innovative cordless technology, targeting environmentally conscious consumers through social media platforms and influencer partnerships. This initiative resulted in a 15% increase in market share within targeted regions and contributed substantially to market revenue uplift. Effective marketing initiatives combining educational content and product demonstrations have proven crucial in capturing market opportunities and mitigating market challenges.
Key Players
- Husqvarna Group
- Stanley Black & Decker, Inc.
- Robert Bosch GmbH
- Deere & Company (John Deere)
- The Toro Company
Recent strategies include:
- Husqvarna Group expanded its product portfolio in 2025 by launching new high-capacity lithium-ion battery mowers optimized for long runtime, resulting in a 12% increase in industry share within North America.
- Stanley Black & Decker introduced innovative smart features integrated with mobile apps in 2024, enhancing the user interface and driving higher adoption rates among tech-savvy customers.
- Deere & Company (John Deere) partnered with battery technology firms in 2025 to co-develop fast-charging solutions, reducing downtime and solidifying its competitive positioning while achieving notable business growth in the professional landscaping segment.
Frequently Asked Questions (FAQs)
1. Who are the dominant players in the Cordless Lawn Mower Market?
The market is predominantly led by Husqvarna Group, Stanley Black & Decker, Robert Bosch GmbH, Deere & Company, and The Toro Company, each focusing on innovation, product expansion, and strategic partnerships to enhance their market positioning.
2. What will be the size of the Cordless Lawn Mower Market in the coming years?
The market size is expected to grow from approximately USD 3.37 billion in 2025 to USD 6.04 billion by 2032, driven by trends favoring sustainable and battery-operated garden equipment.
3. Which end-user industry has the largest growth opportunity in the Cordless Lawn Mower Market?
Residential users present the largest growth opportunity due to rising preference for convenient, environment-friendly lawn care solutions, supported by increasing urban and suburban development.
4. How will market development trends evolve over the next five years?
Market trends will increasingly favor technological integration such as AI-driven mowing and longer-lasting batteries. Additionally, eco-friendly practices and noise regulation compliance will continue shaping product innovation.
5. What is the nature of the competitive landscape and challenges in the Cordless Lawn Mower Market?
The competitive landscape is characterized by rapid technological innovation and strategic collaborations. Key challenges include evolving battery technology costs and raw material supply constraints impacting production and pricing.
6. What go-to-market strategies are commonly adopted in the Cordless Lawn Mower Market?
Market players typically employ strategies such as product diversification, digital marketing campaigns emphasizing sustainability, partnerships with technology firms, and expanding after-sales services to drive customer loyalty and business growth.
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Author Bio:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163 )
