Clear Channel Outdoor Debuts Inflight Insights to Elevate OOH Campaign Measurement
Clear Channel Outdoor launches Inflight Insights, a new measurement tool for out-of-home (OOH) advertising that gives advertisers richer data on audience behaviors and campaign effectiveness helping refine creative, maximise reach, and justify OOH spend with more precision.
The Need for Better Measurement in OOH
Outdoor advertising has long been valued for scale and visibility, but one of the big challenges has been attribution and understanding who sees what, when, and how it influences actions. Inflight Insights aims to fill that gap by supplying advertisers with near real-time feedback, audience demographics, and exposure metrics so that OOH campaigns can be optimized on the fly rather than relying solely on post-campaign estimates.
What Inflight Insights Might Include
While the full feature set will depend on rollout, expected capabilities likely include:
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Detailed exposure data: how many passersby, at what times of day, and in which locations.
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Demographic overlays: age, gender, socioeconomic data of viewers to help tailor messaging.
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Creative testing insights: understanding which visuals or messages are resonating more via different billboard formats or placements.
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Optimization tools: suggestions for adjusting campaign placements or creative based on performance trends.
Why This Matters to Advertisers
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Better ROI: With clearer feedback loops, advertisers can shift budget toward the best performing locations or creatives.
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Data-driven creative decisions: Rather than guessing, campaign teams can test and adapt messaging in flight, reducing waste.
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Increased accountability: As media spend moves under greater scrutiny, advertisers want proof that campaigns are working; this kind of tool provides that proof.
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Strengthening OOH’s place in multichannel mix: Insights like these help OOH compete more directly with digital channels by offering more measurable value.
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