The buy now pay later platform market size is expected to grow from US$ 9.1 Billion in 2023 to US$ 70.9 Billion by 2033, at a CAGR of 22.8% from 2023 to 2033.
The BNPL platform market has witnessed remarkable growth, driven by changing consumer preferences, technological advancements, and the rise of e-commerce.
E-commerce Market Offers Consumer Diverse BNPL Options
E-commerce expansion has enabled easy access to BNPL options for the customer. Currently, e-commerce consumers have the liberty to choose from a variety of BNPL providers, at varying terms. While the consumer can make retail purchases even in the absence of cash, he/she is also exempted from the burden of paying interest as with credit cards or personal loans.
E-commerce sites are launching promotional offers to lure customers into trying BNPL services. Hence, a consumer can easily buy anything from groceries to furniture through BNPL at e-commerce sites.
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Key Players Should Tap Into Newer Markets
While BNPL enjoys wide popularity in developed regions, untapped markets such as Latin America and Asia Pacific hold huge potential. The lower per capita disposable income could play to the advantage of the BNPL market. The trend of consumerism is rising in these countries. Hence, BNPL platforms could cater to the younger generations that spend the most on e-commerce retail purchases.
Growth in Developing Regions Needs Greater Attention
BNPL providers’ attempts to penetrate developing markets could be hindered by a general lack of awareness about BNPL. Due to lower internet penetration in these regions, the users of BNPL would only be a fraction of the population. Hence, key players need to adopt various strategies to boost internet penetration and awareness of BNPL.
Key Takeaways from the Buy Now Pay Later Platform Market Report:
The Buy Now Pay Later (BNPL) platform market has witnessed significant growth over the years, with a notable Compound Annual Growth Rate (CAGR) of 18.9% between 2017 and 2022. Looking ahead, the U.K. BNPL market is poised for substantial expansion, projected to achieve a CAGR of approximately 29.3% from 2023 to 2033. Meanwhile, in the U.S., the BNPL platform market is anticipated to experience robust growth, with an impressive CAGR of 27.4% during the forecast period. Moreover, within the market, large enterprises are expected to witness notable growth, projected at a CAGR of 21.4%. Notably, the South Korean BNPL market, valued at US$ 1.8 billion in 2023, indicates the global reach and potential of this financial service model.
Key Players & Startups Target Diverse Sections for Market Growth
Currently, key players and startups are focusing on niche target segments to turn profitable. For instance, India-based Fintech company, SaveIN launched an offline POS installment that caters to loan needs for healthcare. It is known as ‘care now pay later’. Similarly, key players are also attempting to expand revenue through partnerships and acquisitions.
Key Market Developments:
In July 2021 Afterpay partnered with Westpac to expand its digital payment services. As a result, Afterpay consumers can now easily keep track of their spending digitally.
Mondu, is a buy now pay later platform that caters to ease of payment across marketplaces. The platform specifically focuses on B2B payment modalities.
Playter is a startup focusing on harnessing the potential of BNPL for startups and scaleups. This enables businesses struggling for funds to grow quickly. Hence, startups can easily pay their suppliers without waiting for a potential investor with Playter.
Leading Key Players:
In the competitive landscape of the Buy Now Pay Later platform market, key players like Klarna Inc., Affirm, Inc., Finflux, Fortunesoft, Splitit, Zip Co Limited, and Latitude Financial Services stand out. These companies drive innovation, offer diverse payment solutions, and shape consumer experiences, shaping the future of flexible payment options globally.
Regional Analysis
The adoption of BNPL platforms varies across regions, influenced by factors such as consumer behavior, regulatory environment, and market maturity. In developed markets like North America and Europe, BNPL services have gained significant traction, driven by a tech-savvy population and a robust e-commerce ecosystem.
In contrast, emerging markets in Asia-Pacific and Latin America present immense growth opportunities for BNPL providers. Rapid urbanization, increasing internet penetration, and a growing middle class are fueling the demand for convenient payment solutions, driving the expansion of BNPL services in these regions.
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