The global biscuits market was valued at USD 108.75 billion in 2024 and is anticipated to grow to USD 113.76 billion in 2025, eventually reaching USD 167.69 billion by 2032. This reflects a compound annual growth rate (CAGR) of 5.70% over the forecast period. Asia Pacific led the market in 2024 with a share of 32.74%. In the United States, the biscuits market is also set to grow significantly, with its value expected to reach approximately USD 17.02 billion by 2032. This expansion is largely driven by the wide availability of diverse brands offering biscuits in various flavors, shapes, and sizes.
Biscuits are flour-based baked products that are generally crisp and dry. Key ingredients include flour, sugar, butter or vegetable oil, eggs, and leavening agents such as baking powder or baking soda, along with flavorings. Additional ingredients like chocolate, spices, dried fruits, nuts, seeds, cheese, or coffee may also be used. Typically shaped into specific forms before baking, biscuits are crafted to deliver a firm, crunchy texture. They are available in numerous styles such as cream-filled, sandwich, shortbread, wafers, and digestives, and are commonly enjoyed as snacks, desserts, or with tea or coffee.
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Market Segmentation
The biscuits market is segmented into sweet biscuits, savory biscuits, and crackers, with sweet biscuits leading the category due to their high content of carbohydrates, fats, and dietary fiber, as well as their widespread global availability. In terms of flavor, options include plain, chocolate, cheese, fruit & nut, and others, with plain biscuits dominating the segment in 2022 for their simplicity, minimal ingredients, and ease of nutritional assessment. Regarding distribution, supermarkets and hypermarkets remain the leading sales channels, driven by their broad product selection, high consumer traffic, and convenience, making them the preferred shopping destinations for biscuit purchases.
Regional Insights
The biscuits market is geographically segmented into Asia Pacific, North America, Europe, South America, and the Middle East & Africa. Asia Pacific continues to dominate, fueled by growing consumption among middle-income groups and the region’s strong tea-snacking traditions. Additionally, rising health awareness is encouraging the adoption of healthier biscuit options. In North America, market growth is being driven by shifting consumer lifestyles, increased snacking among working professionals, and higher disposable income.
Key Drivers and Challenges
The growing development of organized retail and the rapid rise of e-commerce platforms have significantly enhanced global access to a diverse range of biscuit products. This expansion, coupled with rising demand for both budget-friendly and premium offerings, is fueling overall market growth. However, the market also faces challenges, including volatility in raw material prices and mounting competition from alternative snack categories, which could potentially hinder further expansion.
Competitive Landscape
Innovation and Collaboration Enhance Market Position
Leading companies are focusing on flavor innovation, expanding product ranges, and forming strategic partnerships to strengthen their foothold. Ongoing investments in research and development are resulting in better formulations, while production expansions are supporting rising demand.
Notable Players in the Global Biscuits Market Include:
- Yıldız Holding (Turkey)
- Mondelēz International (U.S.)
- Kellogg Co. (U.S.)
- ITC Limited (India)
- Britannia Industries (India)
- Lotus Bakeries Corporate (Belgium)
- Campbell Soup Company (U.S.)
- Nestlé (Switzerland)
- The Kraft Heinz Company (U.S.)
- Ferrero (Italy)
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Industry Update
January 2022 – Mondelēz International launched Oreo Double Stuf in the Indian market, featuring nearly double the crème filling. This launch was aimed at appealing to a broader customer base and enhancing Oreo’s footprint in India's premium biscuit segment.
