The global biscuits market was valued at USD 108.75 billion in 2024 and is forecasted to increase to USD 113.76 billion in 2025, eventually reaching USD 167.69 billion by 2032. This represents a compound annual growth rate (CAGR) of 5.70% during the forecast period. Asia Pacific led the global market in 2024, holding a share of 32.74%. In the U.S., the biscuits sector is also expected to expand notably, with its value projected to reach nearly USD 17.02 billion by 2032. Growth in this region is supported by the availability of numerous brands offering a wide variety of flavors, shapes, and formats.
Biscuits are flour-based baked goods, usually dry and crisp in texture. Their core ingredients include flour, sugar, eggs, butter or vegetable oils, and leavening agents such as baking soda or baking powder, often complemented by flavorings. Many recipes also incorporate chocolate, spices, dried fruits, nuts, seeds, cheese, or coffee. Typically molded into specific shapes before baking, biscuits are designed to deliver a crunchy, firm bite. They are available in multiple forms, including cream-filled, sandwich, shortbread, wafer, and digestive biscuits, and are widely consumed as snacks, desserts, or accompaniments to tea and coffee.
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Market Segmentation
The market is divided into three primary categories: sweet biscuits, savory biscuits, and crackers. Among these, sweet biscuits hold the largest share owing to their rich carbohydrate, fat, and fiber content, as well as their broad global availability. In terms of flavors, the segment includes plain, chocolate, fruit & nut, cheese, and others. Plain biscuits held the dominant share in 2022 because of their simple formulations, fewer ingredients, and easy nutritional tracking. Regarding sales channels, supermarkets and hypermarkets continue to lead, driven by their extensive assortments, high consumer footfall, and convenience, making them the most popular shopping hubs for biscuits.
Regional Insights
Geographically, the market is segmented into Asia Pacific, North America, Europe, South America, and the Middle East & Africa. Asia Pacific maintains its leadership, supported by increasing consumption among middle-income groups and the strong cultural tradition of pairing biscuits with tea. Rising health awareness is also boosting demand for healthier biscuit alternatives. In North America, market expansion is fueled by evolving consumer lifestyles, rising snacking trends among professionals, and higher levels of disposable income.
Key Drivers and Challenges
The growth of organized retail networks, along with the rapid expansion of online shopping platforms, has greatly improved global accessibility to biscuits. The growing appetite for both cost-effective options and premium products is also accelerating demand. On the other hand, fluctuations in raw material costs and competition from alternative snack categories pose challenges that could limit growth potential.
Competitive Landscape
Innovation and Partnerships Strengthen Market Presence
Leading players are focusing on new flavors, wider product portfolios, and strategic alliances to maintain a competitive edge. Continued investment in research and development is enabling enhanced formulations, while production capacity expansions are helping meet rising demand.
Key Companies Operating in the Market Include:
- Yıldız Holding (Turkey)
- Mondelēz International (U.S.)
- Kellogg Co. (U.S.)
- ITC Limited (India)
- Britannia Industries (India)
- Lotus Bakeries Corporate (Belgium)
- Campbell Soup Company (U.S.)
- Nestlé (Switzerland)
- The Kraft Heinz Company (U.S.)
- Ferrero (Italy)
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Recent Development
- January 2022: Mondelēz International introduced Oreo Double Stuf in India, offering nearly twice the crème filling compared to the original variant. The launch was designed to attract a wider consumer base and strengthen Oreo’s presence in India’s premium biscuit market.
