There are many friends around Amazon and Flipkart, platforms that allow advertising products at the super best rates and selling within hours to Indian customers. Any e-commerce site owner should realize what terrible downsides they have to experience relying solely on such sites for visibility and sales of products. It normalizes the benefits of owning an e-commerce website versus the cons of listing products on external websites. In this article, we will discuss top 7 reasons why owning a self-hosted e-commerce website is crucial for your business success.
1. Full Control of Your Business
You have complete control of your online store when you choose a self-hosted e-commerce website. You will immediately change product listings, prices, and even remove stale products any time you want. Whereas at a third party site, this process can be time-consuming since it requires approval or following certain protocols. Hence, your own website gives you the real-time update of how fast one needs to treat business continues to keep it competitive and relevant.
2. Policy Change-Induced Minimal Impastation
Once you put your products on third party websites, you abide by their terms, conditions, and policies. Any maladjustment or change to any of these rules could attract some penalties, or could even lead to removal of your listings, all of which are detrimental to the sales and reputation of business. External platforms are also subjected to government regulations, therefore it is legible to say that it may likely close its doors or even exit, putting your online presence at jeopardy. Yes, actually, you are in complete possession of the platform, as in self-hosted e-commerce website, and that will not affect you directly because of any policy changes. You would have modified its website according to your needs without compliance doubts of any external issues.
3. Spare You from Paying Higher Commission Fees
The heaviest disadvantage of any third-party platform as compared to self-hosted in-house systems is their very high commission rates. The platforms thus take percentage cut of all your income, thus increasing the final price of the product to consumers. Besides, you cannot offer any discount or promotion, making it even harder to boost sales. All said at the end of the day, in self-hosted e-commerce websites, you create your prices, and your discounts are up to you. This might help you persuade them to get bigger numbers resulting in increasing sales over time.
4. Endless Customization and Functionality
Custom features intensive for your own business are possible to add to the self-hosted e-commerce websites. You can integrate the live chat function so you could interact with your customers immediately or showcase your Instagram gallery, all with the possibilities being endless. Unlike third-party platforms that you have to follow what they have, with control, you are able to create a truly unique experience for your customers in shopping.... click to know more
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