The automatic breast pumps market focuses on electrically powered devices that help mothers express milk efficiently and conveniently compared to manual pumps. These devices are widely used by working mothers, women with lactation issues, and those seeking flexibility in infant feeding. Market growth is driven by rising awareness about the benefits of breast milk, increasing numbers of working women, supportive government and healthcare initiatives for breastfeeding, and technological advancements such as portable, wearable, and smart-connected pumps. Hospitals, maternity clinics, and homecare are major end-users, with e-commerce and retail channels expanding product accessibility. North America currently leads the market due to high adoption rates and strong product availability, while Asia-Pacific is expected to witness significant growth owing to urbanization, increasing disposable income, and growing awareness of maternal and infant health. Challenges include the high cost of advanced pumps and limited awareness in some developing regions.
The global automatic breast pumps market size was valued at USD 1.88 billion in 2024 and is projected to grow from USD 2.03 billion in 2025 to USD 3.61 billion by 2032, exhibiting a CAGR of 8.5% during the forecast period. North America dominated the automatic breast pumps market with a 45.21% share in 2024, supported by rising maternal employment rates, growing awareness of breastfeeding benefits, and technological advancements in breast pump designs for enhanced comfort and efficiency.
Top Companies in the Market
- Medela (Switzerland)
- Ameda (U.S.)
- Ardo Medical AG (Switzerland)
- Willow (U.S.)
- Koninklijke Philips N.V. (Netherlands)
- Spectra Baby USA (U.S.)
- Momycozy (U.S.)
- Freemie (U.S.)
- Evenflo Feeding (U.S.)
Market Dynamics
Market Drivers
Growing female employment and heightened awareness of the benefits of breast pumps are key drivers. In the U.S., a rising number of women face challenges in breastfeeding due to workplace constraints—such as one in three lacking reliable access to a lactation space. Additionally, women unable to nurse due to surgery also drive demand. Many industry players are enhancing their R&D efforts to deliver advanced automatic pumps.
Market Restraints
High costs associated with advanced automatic breast pumps constrain adoption, especially in lower-income markets such as Brazil, China, India, Poland, and Mexico. For instance, the Philips Avent Double Electric Breast Pump retails at USD 269.00.
Market Opportunities
Emerging markets like China, Brazil, and India offer significant growth potential due to rising awareness, entry of global players, and increasing working mother demographics. In Brazil, female employment reached around 53% in 2024, up from 52.1% in 2021. In India, advocacy groups like the Breastfeeding Promotion Network of India (BPNI) continue raising awareness via initiatives such as World Breastfeeding Week.
Market Challenges
Regulatory inconsistencies across countries pose a significant challenge. Not all regions maintain unified standards for safety and efficacy. A prominent example is the unauthorized sale of Momcozy wearable pumps in Canada, prompting concerns over regulatory compliance. Additionally, insurance limitations, especially for battery-operated pumps, further dampen adoption, notably in emerging markets like China and India. Cultural barriers and limited social support also hinder uptake in regions like South Africa and Southeast Asia.
Market Trends
There's a clear shift from traditional models toward modern electric breast pumps equipped with smart features—such as Bluetooth, sensors, and smartphone integration—that offer real-time tracking and personalized schedules. Adjustable suction and massage settings further enhance user comfort.
For instance, in May 2025, Medela introduced the “Magic InBra,” featuring its FluidFeel technology to combine hospital-grade performance with superior comfort. Additionally, e-commerce adoption via platforms like Amazon and Walmart continues to rise globally.
Segmentation Highlights
By Type
The non-wearable segment led in 2024 due to its higher suction power, convenience, and effectiveness. However, the wearable segment is expected to grow rapidly, driven by demand and R&D innovation.
By Product
The double-pump segment dominated in 2024, offering greater milk output and efficiency. Medela reports that double pumping yields 18% more milk in 15 minutes than single pumping. Yet, the single-pump segment is also expected to see strong growth due to awareness among busy working mothers.
By Application
Consumer-grade pumps—including portable models—dominated in 2024. Hospital-grade pumps, valued for their suction strength and durability, are expected to grow notably. Elvie introduced the “Stride 2” in October 2024—a hands-free, closed-system pump with hospital-grade suction and silicone comfort.
By End-User
Homecare settings led in 2024 owing to ease of access, convenience, and growing product availability. Philips’ launch of its Avent Double Electric Breast Pump for homecare use underscores this trend. Hospitals are also expected to grow steadily due to enhanced care and device availability.
Regional Outlook
North America: Led the market in 2024 with USD 0.85 billion, supported by high healthcare expenditure, robust infrastructure, and broad product availability.
Europe: Expected to grow strongly due to high female employment (~70.8%), favorable maternity policies, and rising awareness, particularly in Germany and the U.K.
Asia Pacific: Projected for significant growth, driven by rising female employment and improved healthcare infrastructure in countries like China and India. Medela’s “Easy Electric Breast Pump” launch in Japan in November 2024 underscores regional expansion.
Latin America: Growth propelled by rising disposable incomes, healthcare spending, and growing awareness—for instance, Brazil’s increased healthcare spending as a share of GDP.
Explore the full research report with detailed insights and TOC:https://www.fortunebusinessinsights.com/automatic-breast-pumps-market-113560
Future Outlook
Projected to grow at a CAGR of 8.5% from 2025 to 2032, the automatic breast pumps market is expected to reach USD 3.61 billion by 2032.
Continued innovation—particularly in wearable and smart technologies, along with expansion in emerging markets—will drive future growth. As awareness, infrastructure, and regulatory alignment improve, the market is poised to become more inclusive and accessible worldwide.
Final Thoughts
The automatic breast pumps market stands at the confluence of maternal health innovation and evolving consumer needs. Supported by strong female workforce participation and technological advances, the market is navigating challenges—such as cost and regulation—to deliver vital solutions. With major brands launching new products, emerging markets opening up, and smart technologies redefining user experience, the path ahead is one of promise, growth, and empowerment for mothers globally.
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