The average Australian now owns multiple portable electronic devices like smartphones, tablets, cameras, and other gadgets that run on rechargeable batteries. These devices have become essential companions in our daily lives whether for work, education, entertainment or staying connected with friends and family. However, one of the biggest challenges facing users is ensuring these devices have enough power to last through the day without access to a power outlet. This has led to a surge in demand for portable battery packs or power banks that can charge devices on the go.
Statistics from analysts show Australia Portable Battery Pack (Power Banks) now own on average 2.3 portable electronic devices each in 2020, up from 1.8 devices in 2015. As usage of these devices increases for tasks like social networking, streaming media, online shopping etc, the battery drain has also gone up substantially. A survey by a mobile accessories retailer found that over 70% of Australian smartphone users feel anxious when their phone battery drops below 20%. This clearly shows the need for backup power solutions when conventional outlets are not available.
Rise Of Australia Portable Battery Pack (Power Banks) Manufacturers
To capitalize on this growing consumer need, several Australian companies have entered the portable battery in recent years. Brands like Mophie, Anker, RAVPower and AUKEY now have a significant presence selling power banks locally as well as overseas. These manufacturers offer batteries in various sizes and capacities ranging from 5,000mAh to 26,800mAh power suitable for 1-2 charges on most devices. Features like fast-charging technologies, multiple USB ports and portable slim designs have also increased popularity.
Australian online retailer Mobileciti launched its own-brand ‘Inateck’ power banks in 2017 and has seen strong year-on-year growth. With locally sourced components and assembly, Inateck is aggressively expanding its range with 20 new SKUs this year. The company’s research found Australia Portable Battery Pack (Power Banks) consumers favour banks with 10,000mAh capacity the most. Inateck’s performance has enabled it to capture around 7% share nationally within 3 years of launch.
Some homegrown brands have also emerged like Syllable, Volt and iWalk which predominantly sell via e-commerce platforms. By undercutting aggressive overseas competitors on price and offering Australian customer support, these local startups are carving a niche. projections show Australia Portable Battery Pack (Power Banks) sales growing 15-20% annually over the next 5 years potentially reaching $180 million in revenue. This rapid growth presents opportunities for both large manufacturers and startups.
Sustainability Efforts Gather Steam
As lithium-ion battery usage increases, concerns around ethical sourcing and environmental impact have put the spotlight on sustainability practices in the power bank . Major brands have responded by focusing on renewable energy usage in plants, reducing plastic packaging waste and utilizing recycled materials wherever possible.
Australian producer Volt Power announced it achieved a key milestone of being 100% carbon neutral certified in 2020. The company offset its entire manufacturing and operational carbon footprint via investment in accredited solar projects. Volt also became the first in the country to offer power banks made partially from recycled plastic collected via teracycle programs. Such initiatives have boosted Volt’s ‘eco-friendly’ branding helping drive an 75% increase in annual sales.
Larger brands like Mophie and Anker have rolled out programs that let customers easily recycle old or non-functional power banks at no cost. They also provide transparent product lifecycle assessments and sourcing details online. This is increasingly important to Australian buyers who have strong sentiments towards brands with verifiable green and ethical production standards. The likes of iWalk for example prominently displays its solar panel integration and recyclable aluminum housing as unique selling points over Asian rivals.
New Technologies On The Horizon
Going forward, there remains significant potential to further improve power bank designs and features. Two key areas watchers expect notable developments are fast-charging functionality and integration with renewable sources. Manufacturers are pushing the limits on charging speeds with some previewing prototypes that can juice up a dead phone battery to 50% within 15 minutes using protocols like USB PD.
With solar energy making strides in popularity, concepts of solar-powered portable chargers are in the works. This could open up use cases like on-the-go charging for outdoor recreational activities. Foldable thin-film solar panels built into battery packs and capable of adding 1-3% charge per hour of sunlight are being explored. Other speculated technologies include charging via human body heat, kinetic motion or wireless inductive standards for truly cord-free operation.
While higher costs may limit initial commercial viability, Australian companies intent on playing in global s will need to keep developing greener and more convenient charging solutions. Strategic partnerships are also likely between battery makers and renewable energy or consumer electronics majors. Overall consumer appetite for anytime untethered power ensures Australia Portable Battery Pack (Power Banks) role in advancing portable energy technologies will only grow in the coming years.
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Author Bio:
Money Singh is a seasoned content writer with over four years of experience in the research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163 )
*Note:
1. Source: Coherent Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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