The portable battery pack or power bank market in Australia has grown rapidly owing to increasing dependence on portable electronic devices such as smartphones, tablets, and wireless headphones. Portable battery packs allow users to charge their electronic devices anytime and anywhere. They come in different shapes and sizes with varying battery capacities ranging from 5000mAh to 26000mAh. Popular brands offer fast charging technology, multiple USB ports, compact designs and LED indicators for battery status. The convenience and affordability of power banks have made them an essential mobile accessory for consumers and businesses in Australia.
The Australia Portable Battery Pack (Power Banks) Market is estimated to be valued at US$ 177.52 million in 2024 and is expected to exhibit a CAGR of 7.7% over the forecast period 2024-2031.
Key Takeaways
Key players operating in the Australia Portable Battery Pack (Power Banks) Market are Anker Innovations, Xiaomi Corporation, Samsung Electronics Australia, Belkin Australia, and Sony. Anker Innovations leads the market with its diverse range of power bank models featuring high battery capacities and fast charging technologies.
The rising smartphone penetration in Australia has been a major factor driving demand for portable battery packs. As mobile data usage and screen time increases, power banks have become indispensable for Australian mobile users to stay connected when away from power outlets.
Technological advancements include faster charging protocols like USB Power Delivery, higher battery capacities exceeding 20,000mAh, dual/triple port designs and built-in wireless charging. Major brands are focusing on upgrades that enhance the user experience and functionality of power banks.
Market Trends
Compact designs - Manufacturers are introducing slimmer and more portable power banks that can easily fit into pockets and bags. This has increased popularity amongst fitness enthusiasts and travelers.
Branded accessories - Popular smartphone brands are launching their own officially licensed power banks that are optimized for their devices. This ensures compatibility and build quality.
Sustainable materials - Some brands are utilizing recycled plastic and aluminum in power bank casing to reduce electronic waste. Biodegradable packaging is also gaining traction.
Market Opportunities
Emerging fast charging standards - New protocols like USB4 promising to charge devices up to 80% within 20 minutes will drive innovation in power banks.
Internet of Things market - Growth in usage of smart watches, wireless earbuds etc provides scope for specialized compact battery packs catering to smaller devices.
B2B sales - Demand from construction sites, factories, events and outdoor activities indicate potential for commercial grade heavy duty portable chargers.
Impact Of COVID-19 On Australia Portable Battery Pack (Power Banks) Market
The COVID-19 pandemic has significantly impacted the growth of Australia Portable Battery Pack (Power Banks) Market during 2020 and 2021. The lockdowns imposed across the country led to a decline in the demand and sales of power banks as people restricted their outdoor mobility. With restrictions on travel and transportation, the demand from sectors like tourism witnessed a sharp decline. However, the work from home culture boosted the sales of power banks for charging laptops and smartphones at home. The increased screen time due to online classes and work meetings augmented the need for additional battery backup.
The post-COVID scenario is expected to drive renewed growth in the Australia power bank market. As restrictions are lifted and economic activities resume, the demand from sectors like tourism and transportation will pick up momentum. Furthermore, the pandemic has made people more conscious about maintaining multiple charging options. This increased awareness about battery backup is anticipated to boost sales going forward. Manufacturers are also expected to focus on developing premium and advanced power banks with fast charging capabilities and higher battery capacity. Innovation in compact designs suitable for travel and outdoor use will gain traction in the post-pandemic period.
Geographically, New South Wales dominates the Australia power bank market with maximum sales concentrated in this region. This is attributed to the high population and strong economic activity in New South Wales. Victoria follows next in terms of value share due to the large number of business setups and consumer base. Western Australia is projected to emerge as the fastest growing regional market during the forecast period on account of rising disposable incomes and increasing tourism activities.
Due to higher spending capacities and tech-savvy consumer base, growth in the Australia power bank market is significantly reliant on major cities like Sydney, Melbourne, Brisbane and Perth. Sydney, being the most populated city, accounts for the bulk of the market value in New South Wales. Meanwhile, Melbourne dominates Victoria with maximum sales concentrated in this capital city. Besides cities, growing adoption in regional and rural areas will further support the market expansion over the coming years.
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What Are The Key Data Covered In This Australia Portable Battery Pack (Power Banks) Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the Australia Portable Battery Pack (Power Banks) Market's growth between 2024 and 2031.
:- Accurate calculation of the size of the Australia Portable Battery Pack (Power Banks) Market and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- Australia Portable Battery Pack (Power Banks) Market Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market's competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of Australia Portable Battery Pack (Power Banks) Market vendors
FAQ’s
Q.1 What are the main factors influencing the Australia Portable Battery Pack (Power Banks) Market?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top Australia Portable Battery Pack (Power Banks) Market companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the Australia Portable Battery Pack (Power Banks) Market’s distributors, traders, and dealers?
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*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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