The brain health supplements market comprises supplements that help support cognitive functions like memory, focus, attention span and mental performance. Key products include herbal extracts, vitamins, omega fatty acids and amino acids that help combat anxiety, stress, depression and enhance concentration. The demand for brain health supplements is increasing owing to rising cases of brain disorders like Alzheimer's, Parkinson's, dementia as well as increased brain-related issues like stress, focus and mental acuity associated with hectic lifestyles and digital overload.
Brain health supplements provide natural support for brain functions. Products contain ingredients like ginkgo biloba that may support circulation and cognition. Fish oils containing DHA and EPA aid neurological development and provide anti-inflammatory benefits. Antioxidants like turmeric and green tea extracts help fight free radical damage. Certain B vitamins, minerals and prebiotics support neurotransmitter production for mood regulation. Growing health awareness and demand for preventive healthcare options is driving the adoption of brain health supplements as dietary aids.
The Global Brain Health Supplements Market is estimated to be valued at US$ 9.0 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period of 2023 to 2030.
Key Takeaways
Key players operating in the brain health supplements are Alternascript, Accelerated Intelligence, Liquid Health, Health Via Modern Nutrition Inc., Natural Factors USA, Onnit Labs, Inc., Purelife bioscience Co., Ltd., Quincy Bioscience – The Makers of Prevagen, Cerebral success, Amway Corp., Puori, Ocean Health Pte Ltd., Schiff. Growing demand for supplements that support cognitive functions to cope with modern lifestyles is driving the market. Technological advancements have allowed manufacturers to develop supplements with enhanced bioavailability for quicker results.
Market Trends
Personalization is becoming a key trend in the brain health supplements market. Manufacturers are developing supplements tailored to individual need, age, lifestyle and genetic dispositions. Formulations addressing specific brain conditions are also gaining traction. Another trend is the merger of brain health supplements with nootropics and smart drugs that provide cognitive enhancement beyond therapeutic benefits.
Market Opportunities
The development of delivery systems like gummies, chewable tablets that make supplements more palatable, especially for children provide new opportunities. Another opportunity lies in leveraging virtual reality and digital technologies to aid supplement intake and monitor effectiveness to drive engagement and compliance.
Impact of COVID-19 on Brain Health Supplements Market Growth
The COVID-19 pandemic negatively impacted the growth of the global brain health supplements market. During the initial lockdown phases worldwide, all non-essential product manufacturing and distribution were halted. This led to disruptions in the supply chain of brain health supplements. Additionally, with people focused more on preventive healthcare and stocking necessary foods and medicines, the demand for brain health supplements temporarily declined.
However, as the pandemic progressed and its mental health impacts became more apparent, the demand started reviving. Studies showed that anxiety, depression and other mental health issues increased significantly during the pandemic. This raised awareness about maintaining cognitive health and boosted the demand for brain health supplements. With immune support also becoming a priority, omega-3 and herbal supplements gained popularity.
The market is expected to witness steady growth in the post-COVID phase. Manufacturers are focusing on developing supplements that help relieve stress, boost mood and support overall brain and mental health. Product innovations targeting specific issues like brain fog are also being introduced. The increased focus on preventive healthcare and mental wellness is likely to sustain the demand for brain health supplements in the coming years.
The market players are adopting online sales and marketing strategies to reach more customers. Collaborations with physicians and nutritionists help enhance consumer trust. Emphasis is on establishing efficient supply networks to ensure consistent product availability.
Geographical Concentration of Brain Health Supplements Market
In terms of value, North America holds the major share of the global brain health supplements market currently. This is attributed to growing health awareness, busy lifestyles, aging population and well-established e-commerce channels in the region facilitating easy product access.
Asia Pacific is emerging as the fastest growing regional market for brain health supplements. Rising middle-class income levels, increasing health expenditure and growing millennial population driving the preventive healthcare trend are fueling market growth in Asia Pacific countries like China, India and Japan. Evolving retail chains and rising digital connectivity are also contributing to the accelerated uptake of brain health supplements in Asia Pacific.
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