The latest report by IMARC Group, titled “Probiotics Market Report by Ingredient (Bacteria, Yeast), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies/Drugstores, Specialty Stores, Online Stores, and Others), Application (Food and Beverages, Dietary Supplements, Animal Feed), Form (Dry, Liquid), and Region 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on the probiotics market analysis.
Probiotics Market Outlook 2024-2032
The global probiotics market size reached US$ 63.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 114.4 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032.
Factors Affecting the Growth of the Probiotics Industry:
- Scientific Research and Innovation:
Recent scientific research has highlighted the significant benefits of probiotics, such as enhanced digestion and immune support, fueling consumer interest and industry investment. Additionally, studies have shown that probiotics can positively influence gut microbiota, leading to better digestion, reduced symptoms of irritable bowel syndrome, and improved overall gut health. Moreover, evidence suggests that probiotics may bolster the immune system and potentially reduce the incidence of certain infections. As the body of research grows, demonstrating the efficacy and safety of probiotics, consumers are becoming more informed and inclined to incorporate these supplements into their daily routines. This scientific validation drives increased investment from companies looking to capitalize on the growing demand for probiotic products, leading to further innovation and development within the industry.
- Increasing Product Development:
The expansion of the probiotic market is marked by a surge in new product development. Additionally, companies are introducing a variety of probiotic strains, formulations, and delivery methods to cater to diverse consumer preferences. Moreover, several innovations include supplements, functional foods, and beverages, each designed to provide specific health benefits. For instance, probiotics are easily available in capsules, powders, gummies, and fortified drinks, making it easier for consumers to integrate them into their diets. This variety meets the demand for more personalized health solutions and attracts a broader customer base. As new strains and formulations are developed, they offer targeted benefits for different health concerns, further driving the growth and diversity of the probiotic market.
- Growing Geriatric Population:
The increasing geriatric population is driving the probiotic use among older adults, who often seek solutions for digestive health and immune support. As people age, they commonly experience changes in gut health, such as decreased digestive efficiency and a weakened immune system. Additionally, probiotics offer a promising approach to managing these issues by supporting gut microbiota balance and potentially enhancing immune function. Moreover, older adults are incorporating probiotics into their wellness regimens to address digestive discomfort and bolster their immune defenses. Thus, this demographic shift has prompted companies to develop probiotic products specifically tailored to the needs of older individuals, contributing to the growing popularity and market demand for these beneficial supplements.
For an in-depth analysis, you can request a sample copy of the report: https://www.imarcgroup.com/probiotics-market/requestsample
Competitive Landscape:
The competitive landscape of the market has been studied in the report with detailed profiles of the key players operating in the market.
Biogaia AB, Chr. Hansen Holding A/S, Danone S.A., General Mills Inc, i-Health Inc (Koninklijke DSM N.V.), Kerry Group plc, Lallemand Inc., Lifeway Foods Inc, Morinaga Milk Industry Co. Ltd., Nestlé S.A., PepsiCo Inc, Probi (Symrise AG), Yakult Honsha Co.Ltd., etc.
Probiotics Market Report Segmentation:
By Ingredient:
- Bacteria
- Yeast
Bacteria represent the largest segment as probiotics are primarily composed of live bacterial strains that provide the health benefits associated with these products.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies/Drugstores
- Specialty Stores
- Online Stores
- Others
Supermarkets and hypermarkets account for the largest market share due to their wide reach and convenience for consumers looking to purchase probiotics.
By Application:
- Food and Beverages
- Dietary Supplements
- Animal Feed
Food and beverages dominate the market growth as they integrate probiotics into everyday products, driving widespread consumer adoption.
By Form:
- Dry
- Liquid
Liquid holds the largest market share as liquid probiotics are often preferred for their ease of consumption and rapid absorption.
Regional Insight:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific’s dominance in the probiotics market is attributed to the rising consumer demand for probiotics and a strong tradition of fermented foods in the region.
Global Probiotics Market Trends:
At present, the growing awareness about gut health and its impact on overall well-being is driving consumer interest in probiotics. Additionally, probiotics are expanding beyond traditional supplements into foods and beverages, including yogurts, fermented drinks, and even snack bars, thus contributing to the market growth. There is a move toward personalized probiotics tailored to individual health needs, supported by advancements in microbiome research. Moreover, online sales channels are growing rapidly, driven by convenience and access to a broader range of probiotic products, thus contributing to the market growth. Furthermore, the ongoing research is highlighting additional health benefits of probiotics, influencing product development and consumer trust across the globe.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.
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