Gluten Free Oats Market - United States

Market Statistics

Market Size in 2023: USD 142.8 Million

Market Forecast in 2032: USD 479.4 Million

Market Growth Rate: 14% (2024-2032)

The United States gluten-free oats market is growing rapidly, fueled by increasing consumer interest in health-conscious, allergen-free foods. With heightened awareness of gluten sensitivities, demand for gluten-free oats in various food products is on the rise. This trend supports expansion in the health-focused food sector. According to the latest report by IMARC Group, the market size reached USD 142.8 Million in 2023. Looking forward, IMARC Group expects the market to reach USD 479.4 Million by 2032, exhibiting a growth rate (CAGR) of 14% during 2024-2032.

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United States Gluten Free Oats Industry Trends and Drivers:

• Market Growth Drivers:

• • Rising Health Awareness and Demand for Allergen-Free Products:
    • Growth is driven by increased health awareness and higher rates of gluten intolerance and celiac disease diagnoses, prompting demand for gluten-free oats among health-conscious consumers.
  • Shift in Dietary Preferences:
    • Consumers are moving towards clean, allergen-free foods, making gluten-free oats a popular choice, especially among younger demographics and fitness enthusiasts looking for a high-fiber, protein-rich option.
  • Aging Population and Diet-Related Health Concerns:
    • The growing geriatric population and prevalence of diet-related health issues boost demand, as older adults and health-focused individuals seek nutritious, low-gluten options.
  • Product Diversification:
    • A variety of gluten-free oat-based products, like cereals, granola bars, and baking mixes, are catering to different consumer preferences and driving market growth.
  • Expansion in the Food Service Industry:
    • Demand is further fueled by bakeries, cafes, and restaurants offering gluten-free menu options to adapt to changing consumer preferences.

• Key Trends:

• • Focus on Sustainability:
    • Consumers increasingly favor brands committed to sustainability, leading companies to adopt eco-friendly practices, such as sourcing oats from responsible farms and using recyclable or biodegradable packaging.
  • Technological Advancements in Food Processing:
    • Improved food processing technologies are enhancing gluten-free oat production, reducing contamination risks, and meeting stringent gluten-free standards.
  • Increased Online Presence and E-Commerce Growth:
    • Many brands are bolstering their digital presence to reach tech-savvy consumers, with e-commerce platforms making gluten-free oats widely accessible.
  • Expansion of Retail Partnerships:
    • Grocery stores and health-focused outlets are dedicating more shelf space to gluten-free oats, responding to consumer demand and reaching a broader geographic market.

• Supporting Market Conditions:

• • Favorable Economic Factors:
    • Low interest rates and accessible financing are supporting investments in gluten-free oat production, processing, and distribution across the country.
  • Government Regulations and Certifications:
    • Regulatory frameworks and certifications ensure quality, trust, and safety in gluten-free products, fostering consumer confidence and promoting industry growth.

• Outlook:

• • The U.S. gluten-free oats market is expected to continue its growth trajectory, driven by health trends, sustainable practices, technological innovation, and a robust retail and online distribution network. With ongoing investments and supportive market conditions, gluten-free oats are poised to meet diverse consumer needs in both traditional and emerging channels.

United States Gluten Free Oats Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Rolled Oats
• Steel Cut Oats
• Oat Bran
• Oat Flour
• Others

Breakup by Application:

• Breakfast Cereals
• Bakery
• Snacks 
• Others

Breakup by End Use:

• HORECA
• Retail

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.  IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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