The United States Cold Pressed Juice Market is a multibillion-dollar industry with a wide variety of juices made from fresh fruits and vegetables without any heat treatment during the manufacturing process. Cold pressed juices contain higher levels of nutrients like vitamins, minerals, and antioxidants as compared to traditionally processed juices. They are regarded as healthier alternatives as the chilling process used during cold pressing extracts more vitamins, minerals, and enzymes from fruits and vegetables.
The United States Cold Pressed Juice Market is estimated to be valued at US$ 230.1 Mn in 2024 and is expected to exhibit a CAGR of 7.7% over the forecast period 2024-2031.
Key Takeaways
Key players operating in the United States Cold Pressed Juice Market are The Hain Celestial Group, Inc,Evolution Fresh Inc.,Suja Life, LLC,Pressed Juicery Inc.,Liquiteria Inc. Key players are focusing on business expansion strategies through new product launches, partnerships, and mergers & acquisitions to gain a competitive edge in the market. For instance, in January 2022, Evolution Fresh Inc. launched an innovative cold pressed juice manufacturing plant in New York to cater to the growing demand.
Growing health awareness among American consumers is one of the major factors driving the demand for cold pressed juices in the country. Nutritious qualities and lack of added sugars in cold pressed juices appeal to health-conscious consumers. According to a recent study, over 70% of Americans have started consuming vegetable and fruit juices to meet their daily nutritional requirements.
Technological advancements are also playing a vital role in popularizing cold pressed juices in the United States market. The development of advanced juicer machines equipped with cutting-edge features like adjustable speed settings and automatic pulp ejection has made the cold pressing process more efficient. This has enabled juice manufacturers to increase their productivity and production volumes.
Market Trends
Growing demand for organic and non-GMO juices: There is a rising trend of consumers preferring organic and non-GMO certified cold pressed juices made from organic fruits and vegetables. Juice brands are expanding their portfolios to offer products made from organic ingredients without any genetically modified organisms.
Increasing innovation in flavors: Cold pressed juice manufacturers are innovating new flavors by experimenting with diverse ingredients and unique flavor combinations. Exotic and regional fruits inspired flavors are gaining popularity among health-conscious young consumers looking to explore new tastes. Functional and vegetable-based flavors are also witnessing strong growth.
Market Opportunities
Rising popularity of cold pressed juice cleanses: There is immense potential to tap the growing cold pressed juice cleanse market in the United States. Customized juice cleanse programs involving cold pressed juices are becoming popular as weight management and detox solutions.
Launch of cold pressed juice subscription services: E-commerce has opened opportunities to introduce attractive monthly subscription plans for busy Americans to get regular supplies of healthy cold pressed juices delivered at their doorsteps. This model is gaining traction and juice brands can capitalize on it.
Impact Of COVID-19 On United States Cold Pressed Juice Market Growth
The COVID-19 pandemic has significantly impacted the growth of the United States cold pressed juice market. During the initial months of the pandemic in 2020, lockdowns and restrictions led to a temporary closure of retail stores and disruption in supply chains. Cold pressed juice producers faced difficulties in procurement of raw materials as well as distribution and delivery of finished products. As consumers opted to stock up essential items, the demand for cold pressed juices declined considerably in the early months.
However, as people focused on maintaining health and immunity against the virus, the demand picked up rapidly post lockdowns. Cold pressed juices gained popularity as they are rich in nutrients and considered healthier than other beverage options. Producers expanded their online and direct-to-consumer delivery channels to meet the rising demand from home-bound consumers. Various companies also introduced versatile packaging formats like gifting boxes for occasions and single-serve packs for on-the-go consumption.Looking ahead, the increased health awareness among people regarding nutrition and immunity is expected to boost the demand for cold pressed juices over the long run.
However, inflationary pressures on raw material prices and supply chain disruptions continue to pose challenges. Ongoing innovations in products, flavors and packaging would be crucial for the market to sustain the growth momentum in the post-pandemic environment.
Northeastern United States Region Concentrates Max Value for Cold Pressed Juice Market
In terms of value, the Northeastern region of the United States accounts for the major share of the country's cold pressed juice market. States like New York and New Jersey have highest consumption of cold pressed juices worth around 40% of the total market value. The region has high disposable income levels and health consciousness among residents. Major cold pressed juice brands are headquartered in the Northeast and availability of these products is excellent across modern retail channels as well as cafes and restaurants in cities. Lifestyles that value nutrition and convenience also support the market growth in the Northeast. However, the West Coast region has been witnessing rising demand trends recently and is emerging as the fastest growing geographical region for cold pressed juices in the country.
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Author Bio:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163 )
What Are The Key Data Covered In This United States Cold Pressed Juice Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the United States Cold Pressed Juice Market's growth between 2024 and 2031.
:- Accurate calculation of the size of the United States Cold Pressed Juice Market and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- United States Cold Pressed Juice Market Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market's competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of United States Cold Pressed Juice Market vendors
FAQ’s
Q.1 What are the main factors influencing the United States Cold Pressed Juice Market?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top United States Cold Pressed Juice Market companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the United States Cold Pressed Juice Market’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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