The latest report by IMARC Group, titled “Pretzel Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,” offers a comprehensive analysis of the pretzel market. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global pretzel market size reached US$ 7.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach by US$ 10.1 Billion 2032, exhibiting a growth rate (CAGR) of 3% during 2024-2032.
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Pretzel Market Trends:
The increasing consumer preference for convenient and healthy snack options is driving the global market. Moreover, the rising popularity of on-the-go snacking has propelled pretzel consumption, particularly among busy professionals and students. Furthermore, the expansion of retail channels, including supermarkets, hypermarkets, and online stores, has made pretzels more accessible to a broader audience. Additionally, the innovation in flavors and product offerings by manufacturers has attracted a diverse consumer base, catering to varied tastes and preferences.
Besides, the growth in disposable incomes and changing lifestyles in emerging economies have further fueled market demand. The increased focus on organic and gluten-free pretzel variants aligns with the growing health consciousness among consumers. Moreover, strategic marketing campaigns and partnerships by key players in the market have enhanced brand visibility and consumer engagement.
Pretzel Market Scope and Growth Analysis:
The market scope is broadening due to the increasing trend towards premium and artisanal pretzel products, which cater to consumers' desire for unique and high-quality snacks. As urbanization progresses, the demand for packaged and ready-to-eat snacks has increased, providing a fertile ground for pretzel market growth. Another factor broadening the market scope is the rising influence of Western dietary habits in non-Western regions, where pretzels are gaining popularity. Furthermore, the adoption of advanced manufacturing technologies and efficient supply chain logistics has enabled manufacturers to scale production and distribution, thus enhancing market penetration.
The diversification of pretzel products, including the introduction of vegan, non-GMO, and allergen-free options, has also widened the consumer base. Additionally, the strategic expansion into untapped markets by leading companies is opening new avenues for growth. The emphasis on sustainable packaging solutions is another critical aspect, appealing to environmentally conscious consumers and enhancing brand reputation.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Johnson Auntie Anne's
- Boulder Brands
- Conagra Brands Inc.
- Frito-Lay North America, Inc
- Herr Foods
- Intersnack Group GmbH & Co. KG
- J&J Snacks Foods Corporation
- Mars, Incorporated
- Pretzel
- Old Dutch Foods
- Philly Pretzel Factory
- Pretzels
Pretzel Market Segmentation:
Our report has categorized the market based on region, content, type, packaging type and distribution channel.
Content Insights:
- Salted Pretzels
- Unsalted Pretzels
Type Insights:
- Hard
- Soft
Packaging Type Insights:
- Bags
- Boxes
- Containers
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialist Retailers
- Online Retailers
- Others
Regional Insights:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Key Highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About US:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic, and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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