Matcha Market Trends, Segmentation, Regional Outlook, Future Plans and Forecast to 2030

Matcha Market Overview:

The global Matcha Market was valued at approximately USD 2.98 billion in 2022. Forecasts suggest a significant expansion, with the market projected to grow at a compound annual growth rate (CAGR) of 11.03% from 2023 to 2029. By the end of the forecast period, the market is expected to reach nearly USD 6.20 billion. Matcha tea, a finely ground powder made from shade-grown green tea leaves, has seen a surge in global popularity due to its health benefits and versatility. This growth reflects a broader trend of consumers gravitating towards healthier, more sustainable lifestyle choices.

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Report Scope

This report offers a comprehensive analysis of the global Matcha Market, detailing the factors driving market growth, market segmentation, and regional insights. It includes an evaluation of market dynamics, consumer trends, and the impact of external factors like the COVID-19 pandemic. The report aims to provide stakeholders with actionable insights into the market's future trajectory and competitive landscape.

Drivers

The growth of the global Matcha Market is primarily driven by increasing health consciousness and a shift towards organic and sustainable products. Matcha tea is renowned for its high antioxidant content, which supports cardiovascular health and metabolism. The presence of L-theanine enhances cognitive function, further boosting its appeal. Additionally, Matcha’s versatility as both a beverage and an ingredient in various recipes—ranging from lattes to baked goods—contributes to its rising demand. As consumers become more health-conscious and environmentally aware, the preference for products like Matcha that align with these values continues to grow.

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Key Players: The key players are

1. The AOI Tea Company (U.S.),
2. benzoate.co (U.S.),
3. Green Foods Corporation (U.S.),
4. Nature's Way (U.S.),
5. Aiya America Inc. (U.S.),
6. DōMatcha (Canada),
7. Vivid Vitality Ltd. (U.K.),
8. Starbucks Coffee Company. (U.S.),
9. Tata Consumer Products Limited (India),
10. Aiya Europe GmbH (Austria),
11. Unilever (U.K.),
12. Marukyu Koyamaen (Japan),
13. Midori Spring Ltd. (Japan),
14. Sasaki Green Tea Company (Japan),
15. IPPODO TEA (Japan),
16. Mizuba Tea Co. (Japan),
17. Sun Time Tea Company (China),
18. Matcha Maiden (Australia)
19. Thaitee Tea Merchant Sdn Bhd
20. Legend Of Tea
21. John Tea Merchant Trading Company Sdn Bhd
22. TWG
23. Matcha Hero
24. Fulleaf Tea Store
25. Gryphon Tea Company
26. The Tea Republic
27. Roleaf Sdn Bhd
28. ETTE TEA COMPANY

Segmentation:

Form: The market is primarily divided into powdered and liquid forms. The powdered segment held the largest market share in 2022, driven by its extensive use in beverages and culinary applications. This segment is expected to continue growing due to its versatility and ease of incorporation into various recipes.

Product Type: Regular Matcha tea, characterized by its bright green color and slightly bitter taste, currently holds the largest share. However, flavored varieties, such as those infused with vanilla or fruit, are gaining traction, especially in Western markets.

by Product

Regular
Flavored

by Form

Powder
Liquid

by Distribution Channel

Offline
Hypermarket/Supermarket
Grocery Stores
Others
Online store
E-commerce Platforms
Company Owned Websites

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Matcha Market Regional Analysis:

The Asia Pacific region dominates the global Matcha Market, accounting for over 60% of the market share in 2022. The region’s growth is fueled by high consumer awareness of Matcha's health benefits, along with a strong cultural connection to the beverage in countries like Japan and China. Japan, being the birthplace of Matcha, continues to lead in both production and consumption. China’s market is expanding due to sophisticated cultivation techniques and a growing awareness of Matcha’s benefits beyond traditional uses.

In North America and Europe, the market is also experiencing growth, driven by rising consumer interest in health and wellness products. In these regions, Matcha’s incorporation into a variety of products—from drinks to desserts—reflects its increasing acceptance and popularity.

COVID-19 Impact Analysis

The COVID-19 pandemic has had a notable impact on the global Matcha Market. With more consumers staying at home and focusing on health and wellness, there has been a surge in at-home consumption of Matcha tea. The pandemic has accelerated the trend towards healthier eating habits and self-care, leading to increased demand for nutritious and convenient food and beverage options. Matcha tea's reputation as a health-promoting product aligns well with these shifting consumer preferences, contributing to its market growth during the pandemic.

Key Questions Answered:

• What will be the CAGR of the Matcha market during the forecast period?
• Which segment emerged as the leading segment in the Matcha market?
• Who are the prominent players in the Matcha market?
• What will be the Matcha market size by 2027?
• Which company held the largest share in the Matcha market?

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