Marketing is where, through the use of analytics, storytelling, communications, customer behaviour, and management skills, one can create a story around any product and service. The growth of digital marketing in India has given new life to MBA in Marketing Management.
As time changes and with increasing digitisation, companies have to become more efficient in reaching the global audience. Since 2015, digital marketing has taken the front seat compared to other traditional marketing techniques. An MBA in Marketing Management implies a Master of Business Administration with a focus on marketing aspects.
An MBA in Marketing Management comes under the top specialisations of an MBA. This module primarily focuses on market research, advertising, branding, and international markets. Besides the core MBA marketing subjects, the course teaches you how to present your market strategies to customers and network effectively. MBA courses in the marketing field include Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing, and Social Media Marketing.
The MBA in Marketing Management course will help you to gain knowledge and insight about the marketing strategies of top companies globally that will help you work effectively in top management companies. An MBA course in Marketing Management not only confirms high remunerations but also assures higher and better growth in a career.
Why an MBA in Marketing Management?
The MBA Marketing Management course not only teaches traditional marketing strategies but also new-age concepts like Digital Marketing, Social Media Marketing, Email Marketing, etc. After completion of the course, MBA Marketing graduates can switch to Consultancy or Enterprising Management.
According to Payscale, the average salary of a Marketing manager is INR 9,03,076, which is higher than that of an HR Manager, who earns an average of INR 7,82,489, or an Operations Manager, who earns an average of INR 8,32,787.
MBA Marketing is one of the most popular and one of the demanding MBA specialisations. The top recruiters for MBA Marketing Management graduates are Sony, Spencer's Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, etc.
Why an MBA in Marketing Management remains the most popular is because every company relies on marketing to build customer loyalty and increase their revenue.
It is known that marketing remains the top recruiting sector in MBA placements. According to various reports, marketing is second among the highest recruiting sectors after Finance, with HUL offering the highest CTC of INR 27 lakhs per annum.
MBA Marketing Management Career Scope
The scope of MBA Marketing Management is huge and dynamic. It keeps on changing with the ever-changing behaviour of consumers and the fast development of technology. From FMCG to IT, healthcare, and retail, finance—there are numerous sectors where job opportunities are available. Most of the top business schools in India also provide their graduating students with an MBA course and excellent placement services, therefore further pushing their prospects.
The more complex the marketing field becomes, the greater the demand for professionals with sharp analytical skills, sound digital marketing backgrounds, and suppleness with respect to market dynamics. Marketing professionals can also find niches in areas such as content marketing, influencer marketing, and data analytics, all of which will keep them competitive and growing.
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